Future Processing

FinOps for the Media industry

Gain full visibility into your cloud spend across shows, campaigns, and channels within 3–5 days.

Our media-ready tagging model, combined with CFO and CTO dashboards, gives you clarity fast, while our outcome-based approach keeps client effort low and is proven in projects with leading media organisations.

All this to help you optimise spend on your cloud environment in a smart way, without losing efficiency.

Our work resulted in

40 /
cost savings in the first year alone for a global B2B publishing company. 

Why should you focus more on your cloud costs visibility?

How well do you know your unit economics for a stream, an ad, or a live hour?
How confident are you entering negotiations or discussing new budgets for innovation, AI pilots, or clean-room work?

Would your margin decisions be easier, faster, and more accurate if you could see exactly where your cloud spend goes? With that clarity, any savings uncovered in your setup can be redirected straight into innovation, without waiting for extra funding.

What will you get?

Typical challenges we solve

Cloud bills that lack transparency

Clear attribution of spend across shows, campaigns, brands, and markets

Unpredictable spikes from live events, transcode or GPU usage, and storage sprawl

Stable, explainable cost patterns that protect margin

Finance and engineering teams unable to see where money is actually going

A shared, trusted view of spend that supports confident decisions

Why Media companies choose us 

Our approach gives you media-ready visibility with tagging structured by show, campaign, brand, market, environment and workload, all presented in clear CFO and CTO dashboards. A 90-minute kick-off is enough to start, with first results delivered in 3–5 days. Implementation can follow an outcome-based model, allowing pay-from-savings and keeping client effort minimal. The model is backed by our experience with leading media clients.

Typical KPIs we track

£ per 1,000 streams (VOD) £ per live hour (OTT) £ per 1,000 ad impressions (SSAI) Tag coverage at 90% or higher Idle compute reduced by 50 per cent Improved storage lifecycle coverage Better forecast accuracy Lower MTTR for spend anomalies

In 2021 we set ourselves the goal of shipping an all-new Planet V during Q4 of 2022. We promised it would be bigger and better than what had come before, and that we’d put our agency customer at the heart of it. Well, with Future Processing team’s amazing help, we’ve achieved just that.

I also want to acknowledge the smooth collaboration between teams, it’s not always the easiest thing to get right and it’s made a huge impact.

I have worked with many technology partners before, and I must say Future Processing has been above expectations.

Especially at the formative stages of the product we’ve built together, this technical expertise helped ensure a solid foundation from which we’ve created an amazing product that has made a real difference across our business. 

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Anna Mleczko

Head of Media and Advertising Practice

mmokrzycki

Michał Mokrzycki

Business Partner

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