{"id":66113,"date":"2025-12-18T10:38:49","date_gmt":"2025-12-18T09:38:49","guid":{"rendered":"https:\/\/stage-fp.webenv.pl\/?page_id=66113"},"modified":"2026-03-09T08:52:41","modified_gmt":"2026-03-09T07:52:41","slug":"finops-for-the-media-industry","status":"publish","type":"page","link":"https:\/\/www.future-processing.com\/finops-for-the-media-industry\/","title":{"rendered":"FinOps for the media industry"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\n

FinOps<\/strong><\/em> for the Media industry<\/strong><\/p><\/div>\n <\/h1>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Gain full visibility into your cloud spend<\/strong> across shows, campaigns, and channels within 3\u20135 days<\/strong>.<\/p>

Our media-ready tagging model<\/strong>, combined with CFO and CTO dashboards, gives you clarity fast, while our outcome-based approach<\/strong> keeps client effort low and is proven in projects with leading media organisations<\/strong>.<\/p>

All this to help you optimise spend <\/strong>on your cloud environment in a smart way, without losing efficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t \n Contact us \n <\/use>\n <\/svg> \n <\/use>\n <\/svg> \n <\/use>\n <\/svg> <\/a>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\n

Our work resulted in<\/strong><\/p><\/div>\n <\/h2>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t \n
\n
\n \n 40<\/b>\n <\/span>\n \/<\/span>\n <\/div>\n
\n
\n cost savings in the first year alone for a global B2B publishing company. \n
\n \n <\/use>\n <\/svg> \n <\/use>\n <\/svg>

Source:<\/strong> B2B media company<\/a><\/p><\/div>\n <\/div>\n<\/span> <\/div>\n <\/div>\n <\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\n
\n\n
\n
\n \"\" <\/div>\n <\/div>\n
\n
\n \"Cambridge <\/div>\n <\/div>\n
\n
\n \"\" <\/div>\n <\/div>\n
\n
\n \"\" <\/div>\n <\/div>\n
\n
\n \"\" <\/div>\n <\/div>\n
\n
\n \"\" <\/div>\n <\/div>\n \n
\n
\n \"\" <\/div>\n <\/div>\n
\n
\n \"Cambridge <\/div>\n <\/div>\n
\n
\n \"\" <\/div>\n <\/div>\n
\n
\n \"\" <\/div>\n <\/div>\n
\n
\n \"\" <\/div>\n <\/div>\n
\n
\n \"\" <\/div>\n <\/div>\n \n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n
\n
\n \n
\n

Why should you focus more on your cloud costs visibility?<\/b><\/p><\/h2>\n

\n

How well do you know your unit economics for a stream, an ad, or a live hour<\/strong>?
How confident are you entering negotiations or discussing new budgets for innovation, AI pilots, or clean-room work<\/strong>?<\/p>

Would your margin decisions be easier, faster, and more accurate<\/strong> if you could see exactly where your cloud spend goes? With that clarity, any savings uncovered in your setup can be redirected<\/strong> straight into innovation, without waiting for extra funding.<\/p> <\/div>\n

\n \n \n See our full offer \n <\/use>\n <\/svg> \n <\/use>\n <\/svg> \n <\/use>\n <\/svg> <\/a>\n <\/div>\n <\/div>\n
\n \n
\n
\n \"\" \n <\/button>\n <\/div>\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\n

What will you get?<\/strong><\/p><\/div>\n <\/h2>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t \n
\n

\n Read-only Quick Cost Scan (2-5 days): <\/h3>\n
\n

a current-state visibility audit providing a detailed roadmap that will guide your company towards full transparency. The results include a focused list of areas that are most likely to bring quick savings and efficiency gains.<\/p> <\/div>\n <\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t \n
\n

\n Savings Blueprint (2-6 weeks): <\/h3>\n
\n

a prioritised action plan outlining the actions to take, the expected impact, and the associated effort or risks of each step. The plan includes dedicated dashboards for both CFOs and CTOs.<\/p> <\/div>\n <\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t \n
\n

\n Deliver & Govern (6-9 weeks) <\/h3>\n
\n

the implementation of the previously identified optimisations, such as rightsizing, scheduling, storage lifecycle policies, CDN and egress policies, and GPU usage controls. This stage also includes tagging schemas and automations to ensure savings are sustained over time.<\/p> <\/div>\n <\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n
\n

\n

Typical challenges<\/strong> we solve<\/b><\/em><\/p> <\/h2>\n <\/div>\n

\n
\n
\n
\n <\/i> <\/div>\n
\n

Cloud bills that lack transparency<\/b><\/p> <\/div>\n

\n \n <\/use>\n <\/svg> <\/div>\n <\/div>\n
\n
\n <\/i> <\/div>\n
\n

Clear attribution of spend<\/strong> across shows, campaigns, brands, and markets<\/p> <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n <\/i> <\/div>\n
\n

Unpredictable spikes <\/b>from live events, transcode or GPU usage, and storage sprawl<\/p> <\/div>\n

\n \n <\/use>\n <\/svg> <\/div>\n <\/div>\n
\n
\n <\/i> <\/div>\n
\n

Stable, explainable cost patterns <\/b>that protect margin<\/p> <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n <\/i> <\/div>\n
\n

Finance and engineering teams unable to see where money is actually going<\/b><\/p> <\/div>\n

\n \n <\/use>\n <\/svg> <\/div>\n <\/div>\n
\n
\n <\/i> <\/div>\n
\n

A shared, trusted view<\/strong> of spend that supports confident decisions<\/p> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n
\n
<\/div>\n
<\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
<\/div>\n
<\/div>\n
\n

\n

Why Media companies choose us<\/em>\u00a0<\/p> <\/h2>\n

\n

Our approach gives you media-ready visibility<\/strong> with tagging structured by show, campaign, brand, market, environment and workload, all presented in clear CFO and CTO dashboards. A 90-minute kick-off<\/strong> is enough to start, with first results delivered in 3\u20135 days<\/strong>. Implementation can follow an outcome-based model, allowing pay-from-savings<\/strong> and keeping client effort minimal. The model is backed by our experience with leading media clients<\/strong>.<\/p> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\n

Typical KPIs we track<\/b><\/p><\/div>\n <\/h2>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n \n
\n \u00a3 per 1,000 streams (VOD)<\/span>\n \u00a3 per live hour (OTT)<\/span>\n \u00a3 per 1,000 ad impressions (SSAI)<\/span>\n Tag coverage at 90% or higher<\/span>\n Idle compute reduced by 50 per cent<\/span>\n Improved storage lifecycle coverage<\/span>\n Better forecast accuracy<\/span>\n Lower MTTR for spend anomalies<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n
\n \n <\/use>\n <\/svg>\n <\/div>\n \n
\n
\n \n <\/use>\n <\/svg>\n
\n
\n

In 2021 we set ourselves the goal of shipping an all-new Planet V during Q4 of 2022. We promised it would be bigger and better than what had come before, and that we\u2019d put our agency customer at the heart of it. Well, with Future Processing team\u2019s amazing help, we\u2019ve achieved just that.<\/p>

I also want to acknowledge the smooth collaboration between teams, it\u2019s not always the easiest thing to get right and it\u2019s made a huge impact.<\/p> <\/div>\n <\/div>\n

\n \n \n \n
\n \"\" <\/div>\n \n
\n
\n
James Hewines<\/div>\n <\/div>\n
\n
Director of Technology, Commercial Technology & Change, ITV PLC<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n <\/use>\n <\/svg>\n
\n
\n

I have worked with many technology partners before, and I must say Future Processing has been above expectations. <\/span><\/span><\/p>

Especially at the formative stages of the product <\/span>we\u2019ve<\/span> built together, this <\/span><\/span>technical <\/span>expertise<\/span><\/span> helped ensure a solid foundation<\/span><\/span> from which <\/span>we\u2019ve<\/span> <\/span>created an amazing product that has made a real difference across our business<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/p> <\/div>\n <\/div>\n

\n \n \n \n
\n \"\" <\/div>\n \n
\n
\n
Aaron McKee<\/div>\n <\/div>\n
\n
Chief Technology Officer, Blis<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n \n \n <\/use>\n <\/svg> \n <\/use>\n <\/svg> <\/button>\n
\n 1\/2 <\/div>\n \n \n <\/use>\n <\/svg> \n <\/use>\n <\/svg> <\/button>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n
\n

\n

Related<\/strong> readings<\/strong><\/p> <\/h2>\n <\/div>\n <\/div>\n

\n \n
\n
\n
\n \"\" <\/div>\n
\n
\n \n <\/use>\n <\/svg>\n <\/use>\n <\/svg>Article <\/div>\n
\n
\n

\n Cloud cost excellence in Media: a CEO\/CFO playbook <\/h2>\n <\/div>\n
\n

\n Cloud cost excellence in Media: a CEO\/CFO playbook <\/h2>\n
\n Discover how leading media organisations are turning cloud costs into a driver for innovation,... <\/div>\n <\/div>\n <\/div>\n \n Read article \n <\/use>\n <\/svg> \n <\/use>\n <\/svg> <\/a>\n <\/div>\n <\/div>\n<\/div>\n \n
\n
\n
\n \"\" <\/div>\n
\n
\n \n <\/use>\n <\/svg>\n <\/use>\n <\/svg>Article <\/div>\n
\n
\n

\n Beyond compliance: leveraging the EU Data Act to unlock multicloud agility\n <\/h2>\n <\/div>\n
\n

\n Beyond compliance: leveraging the EU Data Act to unlock multicloud agility\n <\/h2>\n
\n While cloud portability becomes law, leading media enterprises are rethinking multicloud not a... <\/div>\n <\/div>\n <\/div>\n \n Read article \n <\/use>\n <\/svg> \n <\/use>\n <\/svg> <\/a>\n <\/div>\n <\/div>\n<\/div>\n \n
\n
\n
\n \"\" <\/div>\n
\n
\n \n <\/use>\n <\/svg>\n <\/use>\n <\/svg>Case study <\/div>\n
\n
\n

\n ITV <\/h2>\n <\/div>\n
\n

\n ITV <\/h2>\n
\n \u00a31B+ in bookings for the UK\u2019s largest independent broadcaster with a new ad management platform <\/div>\n <\/div>\n <\/div>\n \n Read case study \n <\/use>\n <\/svg> \n <\/use>\n <\/svg> <\/a>\n <\/div>\n <\/div>\n<\/div>\n \n
\n
\n
\n \"\" <\/div>\n
\n
\n \n <\/use>\n <\/svg>\n <\/use>\n <\/svg>Article <\/div>\n
\n
\n

\n Optimise processes with technology in the media industry: how much can you benefit... <\/h2>\n <\/div>\n
\n

\n Optimise processes with technology in the media industry: how much can you benefit?\n <\/h2>\n
\n Technology can transform the way media organisations work, turning complex workflows into seam... <\/div>\n <\/div>\n <\/div>\n \n Read article \n <\/use>\n <\/svg> \n <\/use>\n <\/svg> <\/a>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n
\n
\n
\n
\n

\n

Let\u2019s talk<\/b><\/p> <\/h2>\n

\n

Thank you!<\/b><\/p> <\/h2>\n \n

Book your free Quick Cost Scan and get results in 2-5 days.<\/p>

Get a clear roadmap to full cost visibility, outlining effort, risks, and savings opportunities.<\/p> <\/div>\n \n \n <\/use>\n <\/svg>

\n

Thank you for submitting the form. We will get in touch with you soon.<\/p> <\/div>\n <\/div>\n

\n
\n \n \"\" <\/div>\n \n \n
\n \n \"\" \n \n <\/use>\n <\/svg> <\/span>\n <\/a>\n
\n
\n <\/div>\n
\n

Anna Mleczko<\/p>\n

Head of Media and Advertising Practice<\/p>\n

\n \n \"mmokrzycki\" \n \n <\/use>\n <\/svg> <\/span>\n <\/a>\n
\n
\n <\/div>\n
\n

Micha\u0142 Mokrzycki<\/p>\n

Business Partner<\/p>\n

\n
\n Required fields are marked with an asterisk (*) <\/div>\n
\n \n