{"id":35696,"date":"2026-02-26T11:38:45","date_gmt":"2026-02-26T10:38:45","guid":{"rendered":"https:\/\/stage-fp.webenv.pl\/blog\/?p=35696"},"modified":"2026-02-26T11:42:32","modified_gmt":"2026-02-26T10:42:32","slug":"key-ai-challenges-in-media-industry-in-uk","status":"publish","type":"post","link":"https:\/\/www.future-processing.com\/blog\/key-ai-challenges-in-media-industry-in-uk\/","title":{"rendered":"5 key AI challenges facing the UK media industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35696\" class=\"elementor elementor-35696\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-354ec7a5 e-con-full e-flex e-con e-parent\" data-id=\"354ec7a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5404e2c4 elementor-widget elementor-widget-fp_breadcrumbs\" data-id=\"5404e2c4\" data-element_type=\"widget\" data-widget_type=\"fp_breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"o-breadcrumbs  o-margin--first-section\">\n    <div class=\"o-container\">\n        <a\n            href=\"https:\/\/www.future-processing.com\"\n            class=\"o-breadcrumbs__link o-breadcrumbs__link--home\"\n            aria-label=\"Home\"\n            data-elementclick=\"Breadcrumbs link\"\n            data-elementname=\"Breadcrumbs Home\"\n        >\n            Home        <\/a>\n        <a\n            href=\"https:\/\/www.future-processing.com\/blog\"\n            class=\"o-breadcrumbs__link\"\n            aria-label=\"Blog\"\n            data-elementclick=\"Breadcrumbs link\"\n            data-elementname=\"Breadcrumbs Blog\"\n        >\n            Blog        <\/a>\n                                                                <span aria-current=\"page\" class=\"o-breadcrumbs__title\">5 key AI challenges facing the UK media industry<\/span>\n            <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13fc5d11 toc-ignore elementor-widget elementor-widget-fp_banner-post\" data-id=\"13fc5d11\" data-element_type=\"widget\" data-widget_type=\"fp_banner-post.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"s-banner-post o-margin__top--standard  o-margin__bottom--standard  m-gradient-light\" >\n    <div class=\"s-banner-post__background\">\n                    <img fetchpriority=\"high\" decoding=\"async\" width=\"1156\" height=\"603\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/bg_banner_single_post.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/bg_banner_single_post.png 1156w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/bg_banner_single_post-300x156.png 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/bg_banner_single_post-1024x534.png 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/bg_banner_single_post-768x401.png 768w\" sizes=\"(max-width: 1156px) 100vw, 1156px\" \/>            <\/div>\n    <div class=\"o-container\">\n        <div class=\"row\">\n            <div\n                class=\"s-banner-post__categories col-small-24 col-tablet-22 col-medium-14 col-big-15 col-laptop-14 col-fullhd-13 col-qhd-15\"\n            >\n                                    <a\n                        href=\"https:\/\/www.future-processing.com\/blog\/?category=ai-ml\"\n                        class=\"s-banner-post__categories-button o-button o-button--secondary o-button--rounded o-button--s\"\n                    >\n                        AI\/ML                    <\/a>\n                            <\/div>\n            <div\n                class=\"s-banner-post__content col-small-24 col-tablet-22 col-medium-14 col-big-15 col-laptop-14 col-fullhd-13 col-qhd-15\"\n            >\n                <h1 class=\"f-headline-semi-huge f-line\">\n                    5 key AI challenges facing the UK media industry                <\/h1>\n                <div class=\"s-banner-post__description f-headline-extra-big\">\n                    <p>The UK media industry is moving away from \"attention-chasing\" toward what many experts call \"Intentional Media\" and \"AI-adaptive\" strategies. Read on to find out more.<\/p>                <\/div>\n                <div class=\"s-banner-post__details\">\n                    <div class=\"s-banner-post__date f-paragraph\">\n                        <svg class='o-icon o-icon--16 o-icon--calendar '>\n            <use xlink:href='#icon-16_calendar'><\/use>\n          <\/svg>                        <b>Last update date: <\/b>\n                        26 February 2026                    <\/div>\n                                        \n<div class=\"o-social-media  f-paragraph\">\n    <b>Share on: <\/b>\n            <a href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.future-processing.com%2Fblog%2Fkey-ai-challenges-in-media-industry-in-uk%2F\" aria-label=\"Share on Facebook\" target=\"_blank\" rel=\"noopener noreferrer\" data-elementclick=\"social-media-link\" data-elementname=\"Facebook\">\n            <svg class='o-icon o-icon--16 o-icon--facebook '>\n            <use xlink:href='#icon-16_facebook'><\/use>\n          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       <div\n                class=\"s-banner-post__authors-wrapper col-small-24 col-tablet-22 off-medium-1 col-medium-8 off-big-2 col-big-7 off-laptop-4 col-laptop-6 off-fullhd-5 off-qhd-2 col-qhd-7\"\n            >\n                <div class=\"o-pill o-pill--brand o-pill--circle\"><\/div>\n                <h2 class=\"s-banner-post__authors-header f-headline-semi-large f-line\">\n                    <strong>Written by:<\/strong>\n                <\/h2>\n                <div class=\"s-banner-post__authors\">\n                                                                    <div class=\"s-banner-post__author\">\n                            \n<div class=\"o-person-linkedin o-pill o-pill--image  o-person-linkedin--no-shadow o-person-linkedin--has-link\">\n            <img decoding=\"async\" width=\"240\" height=\"480\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/amleczko_blog_240_480.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/amleczko_blog_240_480.jpg 240w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/amleczko_blog_240_480-150x300.jpg 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>                <a class=\"o-person-linkedin__linkedin\" href=\"https:\/\/www.linkedin.com\/in\/anna-mleczko\/\" target=\"_blank\" aria-label=\"LinkedIn\" data-elementclick=\"person-linkedin-url\" rel=\"noopener\">\n            <svg class='o-icon o-icon--16 o-icon--linkedin '>\n            <use xlink:href='#icon-16_linkedin'><\/use>\n          <\/svg>        <\/a>\n    <\/div>\n                            <p class=\"f-paragraph s-banner-post__author-name\">\n                                Anna Mleczko                            <\/p>\n                                                            <p class=\"f-paragraph s-banner-post__author-position\">\n                                    Head of Media and Advertising Practice                                <\/p>\n                                                                                        <a href=\"https:\/\/www.future-processing.com\/blog\/author\/amleczko\/\" class=\"o-button o-button--tertiary o-button--arrow o-button--icon-right o-button--m\">\n                                    <p>More from this author<\/p>                                    <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                                    <svg class='o-icon o-icon--24 o-icon--arrow '>\n            <use xlink:href='#icon-24_arrow'><\/use>\n          <\/svg>                                <\/a>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7182fa7d e-flex e-con-boxed e-con e-child\" data-id=\"7182fa7d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74695210 e-con-full e-flex e-con e-child\" data-id=\"74695210\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4412ea41 elementor-widget elementor-widget-table-of-contents\" data-id=\"4412ea41\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.toc-ignore&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__4412ea41\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf7e2a0 elementor-widget elementor-widget-fp_social-media\" data-id=\"2bf7e2a0\" data-element_type=\"widget\" data-widget_type=\"fp_social-media.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"o-social-media o-social-media--border f-paragraph\">\n    <b>Share on: <\/b>\n            <a href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.future-processing.com%2Fblog%2Fkey-ai-challenges-in-media-industry-in-uk%2F\" aria-label=\"Share on Facebook\" target=\"_blank\" rel=\"noopener noreferrer\" data-elementclick=\"social-media-link\" data-elementname=\"Facebook\">\n            <svg class='o-icon o-icon--16 o-icon--facebook '>\n            <use xlink:href='#icon-16_facebook'><\/use>\n          <\/svg>        <\/a>\n            <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.future-processing.com%2Fblog%2Fkey-ai-challenges-in-media-industry-in-uk%2F\" aria-label=\"Share on Twitter\" target=\"_blank\" rel=\"noopener noreferrer\" data-elementclick=\"social-media-link\" data-elementname=\"Twitter\">\n            <svg class='o-icon o-icon--16 o-icon--x '>\n            <use xlink:href='#icon-16_x'><\/use>\n          <\/svg>        <\/a>\n            <a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https%3A%2F%2Fwww.future-processing.com%2Fblog%2Fkey-ai-challenges-in-media-industry-in-uk%2F\" aria-label=\"Share on LinkedIn\" target=\"_blank\" rel=\"noopener noreferrer\" data-elementclick=\"social-media-link\" data-elementname=\"LinkedIn\">\n            <svg class='o-icon o-icon--16 o-icon--linkedin2 '>\n            <use xlink:href='#icon-16_linkedin-2'><\/use>\n          <\/svg>        <\/a>\n    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2490ad1c e-con-full js-post-content s-post-content e-flex e-con e-child\" data-id=\"2490ad1c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-679739d0 elementor-widget elementor-widget-fp_text_box\" data-id=\"679739d0\" data-element_type=\"widget\" data-widget_type=\"fp_text_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"o-text-box m-gradient-light o-text-box--shadow\">\n            <div class=\"o-text-box__intro f-paragraph\"><p>In 2026, <strong>the UK media industry has moved past the \"AI experimentation\" phase and is now in a \"structural rebuild.\"<\/strong> For IT companies and consultancies, the sales landscape has shifted from selling tools to selling operational resilience and revenue recovery.<\/p><\/div>\n                    <div class=\"f-paragraph o-text-box__text\"><p>The timing adds complexity. The European Union adopted its <a href=\"https:\/\/www.future-processing.com\/blog\/ai-act-published-empowering-bas-and-ux-designers-in-ethical-ai\/\">AI Act<\/a> in March 2024, creating <strong>extra-territorial compliance requirements for UK media<\/strong> distributing content into EU markets.<\/p><p>Meanwhile, <strong>the UK government pursues a \u201cpro-innovation\u201d approach<\/strong> through sector-led regulation involving Ofcom, the ICO, and the CMA. And since late 2022, <a href=\"https:\/\/www.future-processing.com\/blog\/the-state-of-generative-ai\/\">generative AI<\/a> has moved from research curiosity to operational reality faster than most organisations could adapt.<\/p><p>As Future Processing - a technology consultant and software delivery partner for <a href=\"https:\/\/www.future-processing.com\/media-industry\/\">media &amp; advertising<\/a> - we examined what companies in this sector aim to achieve with AI. And while <strong>their needs differ, AI remains a flexible tool<\/strong> that, when used well, helps organisations support their broader business goals.<\/p><\/div>\n    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a94e6e9 elementor-widget elementor-widget-heading\" data-id=\"2a94e6e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Challenge #1: The data dilemma \u2013 turning analytics into decisions<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9fcf32 elementor-widget elementor-widget-text-editor\" data-id=\"b9fcf32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Many British media firms possess<strong> decades of archives and audience data<\/strong>, but these are often trapped in fragmented <a href=\"https:\/\/www.future-processing.com\/blog\/legacy-system-modernisation\/\">legacy systems<\/a>. The challenge is making that data useful for AI.<\/p><h3><strong>Breaking down data silos in legacy media houses<\/strong><\/h3><p>Consider a typical UK broadcaster. Audience viewing data sits in one system. Archive metadata lives in another. Social engagement metrics come from third-party platforms. Content rights information exists in spreadsheets and contracts.<\/p><p>For AI systems to deliver value, they need <strong>access to clean, connected data<\/strong>. But cleaning and connecting data from decades of different formats, vendors, and standards requires significant investment before any <a href=\"https:\/\/www.future-processing.com\/blog\/things-artificial-intelligence-can-do-for-your-business\/\">AI benefit<\/a> materialises.<\/p><p>The organisations that <strong>struggle most are those with the richest archives<\/strong> &#8211; exactly the content that could generate the most value if properly accessible to AI tools.<\/p><h3><strong>Predictive vs. descriptive analytics<\/strong><\/h3><p>UK media organisations have historically excelled at descriptive analytics: understanding what happened, who watched, which content performed.<\/p><p>The shift to <a href=\"https:\/\/www.future-processing.com\/blog\/artificial-intelligence-in-data-analytics-opportunities-and-challenges\/\">predictive analytics<\/a> &#8211; forecasting churn, anticipating content preferences, enabling real-time personalisation &#8211; <strong>requires fundamentally different data infrastructure and skills<\/strong>.<\/p><h3><strong>GDPR and audience trust<\/strong><\/h3><p><strong>UK GDPR<\/strong> creates both barriers and opportunities for AI analytics. The <strong>rigorous approach to data privacy<\/strong> limits certain personalisation techniques, but it also provides a framework for building public trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ea32a elementor-widget elementor-widget-text-editor\" data-id=\"68ea32a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Consent:<\/strong><\/h4><ul><li><strong>Challenge:<\/strong> Obtaining valid consent for AI-driven personalisation<\/li><li><strong>Practical response:<\/strong> Clear, granular consent mechanisms<\/li><\/ul><h4><strong>Legitimate interests:<\/strong><\/h4><ul><li><strong>Challenge:<\/strong> Balancing business needs with user expectations<\/li><li><strong>Practical response:<\/strong> Documented assessments and opt-out options<\/li><\/ul><h4><strong>Data retention:<\/strong><\/h4><ul><li><strong>Challenge:<\/strong> Keeping audience data only as long as necessary<\/li><li><strong>Practical response:<\/strong> Automated deletion policies tied to AI training cycles<\/li><\/ul><h4><strong>Transparency:<\/strong><\/h4><ul><li><strong>Challenge:<\/strong> Explaining how AI uses personal data<\/li><li><strong>Practical response:<\/strong> Plain-language notices about recommendation engines<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73bfc6 elementor-widget elementor-widget-text-editor\" data-id=\"b73bfc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Media leaders need <strong>cross-functional<\/strong> <a href=\"https:\/\/www.future-processing.com\/blog\/ai-governance-advantage-in-the-age-of-ai\/\">AI governance<\/a> spanning editorial, legal, technology, and commercial teams.<\/p><p>Consultancy partners like Future Processing help <strong>design operating models<\/strong> that connect <a href=\"https:\/\/www.future-processing.com\/blog\/data-strategy\/\">data strategy<\/a> with compliance requirements from the start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40d886e elementor-widget elementor-widget-fp_cta\" data-id=\"40d886e\" data-element_type=\"widget\" data-widget_type=\"fp_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"o-cta\">\n    <div class=\"o-cta__pill-container\">\n                    <img decoding=\"async\" width=\"120\" height=\"260\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/01\/pill-AI.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>            <\/div>\n    <div class=\"o-cta__text-container\">\n                                    <div class=\"f-paragraph\"><p><strong>Get recommendations on how AI can be applied within your organisation.<\/strong><\/p><p>Explore data-based opportunities to gain a competitive advantage.<\/p><\/div>\n                                    <div class=\"o-cta__buttons-container\">\n                                    <a class=\"o-button o-button--primary o-button--xs o-button--arrow o-button--icon-right\" href=\"https:\/\/www.future-processing.com\/adopt-ai\/?utm_source=blogbanner\" target=\"_self\">\n                        <span>Adopt AI with us<\/span>\n                        <svg class='o-icon o-icon--10 o-icon--arrow '>\n            <use xlink:href='#icon-10_arrow'><\/use>\n          <\/svg>                        <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                    <\/a>\n                                                    <a class=\"o-button o-button--secondary o-button--xs o-button--arrow o-button--icon-right\"\n                       href=\"#contact-form\" target=\"_self\">\n                        <span>Let&#039;s work together<\/span>\n                        <svg class='o-icon o-icon--10 o-icon--arrow '>\n            <use xlink:href='#icon-10_arrow'><\/use>\n          <\/svg>                        <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                    <\/a>\n                            <\/div>\n            <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1549acf elementor-widget elementor-widget-heading\" data-id=\"1549acf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Challenge #2: The efficiency imperative vs. implementation reality<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2977b6 elementor-widget elementor-widget-text-editor\" data-id=\"d2977b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whilst the promise of AI is high, the<strong> practical reality of implementing it in a 24\/7 media environment presents significant operational risks<\/strong>. Industry research shows that current AI models have significant practical limitations that constrain real-world application.<\/p><h3><strong>Automating the \u2018boring\u2019 to save the creative<\/strong><\/h3><p>The clearest efficiency gains come from <strong>automating repetitive processes<\/strong>: metadata tagging, transcription, logging, format conversion. These tasks consume significant production time without requiring creative judgment.<\/p><p>However, <strong>implementation faces concerns among employees<\/strong> about potential job changes amid ongoing industry restructuring. Workflows built over years resist change, adding to the uncertainty.<\/p><p>For example, in December 2025, Omnicom announced the departure of 4,000 employees, reflecting the scale of workforce adjustments in the sector. Additionally, January 2026 saw three major mergers among media companies in UK, further contributing to the changing situation.<\/p><p>The key findings from successful implementations show that <strong>positioning AI as augmentation rather than replacement reduces resistance<\/strong> &#8211; but this requires genuine commitment, not just messaging.<\/p><p>Areas where automation delivers <strong>measurable ROI<\/strong>:<\/p><ul><li>Metadata enrichment for archive content<\/li><li>Quality control checks in post-production<\/li><li>Audience report generation<\/li><li>Automated transcription and captioning across multiple languages<\/li><li>Rights expiry monitoring and alerts<\/li><\/ul><h3><strong>Reliability in 24\/7 broadcast environments<\/strong><\/h3><p><strong>AI in a \u201clive\u201d environment cannot be wrong<\/strong>. A hallucination in a news ticker, an incorrect sports score, a misquoted politician &#8211; these errors directly damage credibility.<\/p><p>Major news organisations like CNN are responding by investing heavily in <strong>AI-driven fact-checking<\/strong> and <strong>misinformation detection<\/strong> tools, specifically to identify manipulated images, deepfakes, and misleading content before publication. This represents a <strong>defensive approach where AI combats AI-generated misinformation<\/strong> rather than creating content.<\/p><p>For UK broadcasters, the risk of subtle misquoting of UK politicians, court judgments, or NHS guidance is particularly acute. The <strong>legal and reputational consequences<\/strong> of getting these wrong far outweigh any efficiency gains.<\/p><h3><strong>Cost of compute vs. ROI<\/strong><\/h3><p>When AI services transition from pilot programs to production deployment, the <strong>true cost structures<\/strong> become apparent. Service providers relying on data, recommendation, and personalisation &#8211; all AI-intensive activities &#8211; face <strong>unexpected cost pressures<\/strong> that aren\u2019t apparent during experimental phases.<\/p><p>Many UK media organisations currently conducting AI pilots may discover that <strong>scaling these solutions to production environments <\/strong>is substantially <strong>more expensive<\/strong> than anticipated.<\/p><p><strong>Practical safeguards<\/strong> for AI content workflows:<\/p><ul><li>Human-in-the-loop editing for all externally published content<\/li><li>Red-teaming prompts to identify failure modes before launch<\/li><li>Editorial AI style guides defining acceptable use cases<\/li><li>Escalation protocols when AI confidence scores fall below thresholds<\/li><li>Regular audits comparing AI outputs against human-verified samples<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a265ae4 elementor-widget elementor-widget-text-editor\" data-id=\"a265ae4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Curious about how you can prepare for AI implementation?<\/p><ul><li><a href=\"https:\/\/www.future-processing.com\/blog\/ai-implementation-without-modernisation-a-high-risk-path\/\">How IT modernisation sets the way for real AI impact<\/a><\/li><li><a href=\"https:\/\/www.future-processing.com\/blog\/practical-generative-ai-for-media\/\">Practical generative AI for media: how to use AI without the hype<\/a><\/li><li><a href=\"https:\/\/www.future-processing.com\/blog\/ai-management-essentials-for-responsible-ai-implementation\/\">AI management: essentials for responsible implementation<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8a09f elementor-widget elementor-widget-heading\" data-id=\"5d8a09f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Challenge #3: The integration headache<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0dacad elementor-widget elementor-widget-text-editor\" data-id=\"a0dacad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Most AI technologies arrive as <strong>external \u201cblack boxes.\u201d<\/strong> Connecting them to existing &#8211; often outdated &#8211; production systems creates the <strong>integration headache<\/strong> that derails many AI initiatives.<\/p><p>The challenge is<strong> maintaining version consistency<\/strong> using AI. When AI tools modify content &#8211; adding captions, adjusting formats, generating thumbnails &#8211; tracking which version went where becomes critical for rights management and quality control.<\/p><p>Infrastructure issues compound these challenges: <strong>latency and scale for recommendation engines and real-time personalisation<\/strong> on high-traffic UK streaming and news sites<strong> require architecture<\/strong> that many organisations don\u2019t yet have.<\/p><p>Integration with legacy CMS, MAM, and broadcast systems demands <strong>specialist expertise<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e856aaf elementor-widget elementor-widget-heading\" data-id=\"e856aaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Challenge #4: The technical foundations (the hidden iceberg)<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6fbd8 elementor-widget elementor-widget-text-editor\" data-id=\"3a6fbd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Moving from experiments to production AI in media brings <strong>non-trivial technical, financial, and environmental challenges<\/strong>. What organisations see above the surface &#8211; the AI features &#8211; represents a fraction of the investment required.<\/p><h3><strong>Cloud cost and FinOps pressures<\/strong><\/h3><p>Generative models and large-scale inference can significantly increase spending for media groups already under tight margins. The surge in mainstream AI usage is prompting media organisations to <strong>fundamentally rethink their infrastructure strategies<\/strong>.<\/p><p>As AI adoption accelerates across the industry, <strong>demand for advanced computing power intensifies<\/strong>, creating tighter availability and efficiency pressures that must be carefully managed.<\/p><p>Learn more about <strong>FinOps<\/strong>:<\/p><ul><li><a href=\"https:\/\/www.future-processing.com\/blog\/finops-best-practices-and-tips-to-manage-cloud-costs\/\">FinOps: best practices and tips to manage cloud costs<\/a><\/li><li><a href=\"https:\/\/www.future-processing.com\/blog\/finops-assessment\/\">FinOps assessment 101: aligning cloud usage with business value<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96b038 elementor-widget elementor-widget-image\" data-id=\"d96b038\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"646\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/02\/Effective-Cloud-Cost-Governance-strategy-includes.jpg\" class=\"attachment-large size-large wp-image-31853\" alt=\"Effective Cloud Cost Governance strategy includes\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/02\/Effective-Cloud-Cost-Governance-strategy-includes.jpg 577w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/02\/Effective-Cloud-Cost-Governance-strategy-includes-268x300.jpg 268w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/02\/Effective-Cloud-Cost-Governance-strategy-includes-357x400.jpg 357w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Cloud Cost Governance - a guide to smarter cloud spending<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5422ad2 elementor-widget elementor-widget-text-editor\" data-id=\"5422ad2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Security and IP protection in the age of GenAI<\/strong><\/h3><p><strong>Cybersecurity and safety risks multiply with AI deployment<\/strong>. Model endpoints become new attack surfaces. Data can leak through prompts submitted to external AI services. Secure <a href=\"https:\/\/www.future-processing.com\/blog\/why-is-mlops-just-perfect-for-pessimistic-hipster-mathematicians-who-got-fed-up-with-hyperparameters-tuning\/\">MLOps<\/a> practices aligned with NCSC guidance become essential.<\/p><p><strong>Copyright protection and content security<\/strong> against leakage to public LLM models present particular concerns for rights holders. The <a href=\"https:\/\/www.scribd.com\/document\/959458996\/Bfi-Ai-in-the-Screen-Sector-Perspectives-and-Paths-Forward-2025-06-v1\" rel=\"noopener\">BFI\u2019s recent report on AI in the UK screen sector<\/a> highlighted concerns over AI training on copyrighted material from film, TV, and journalism without proper licensing.<\/p><p><strong>Real-world concerns raised by UK and global artists<\/strong> &#8211; including high-profile musicians like Sir Elton John and Sir Paul McCartney &#8211; about unauthorised use of their work and likeness have brought these issues into mainstream awareness.<\/p><h3><strong>Maintaining code quality in AI-assisted development<\/strong><\/h3><p>A less-discussed challenge:<strong> is AI generated code (from tools like GitHub Copilot) secure and maintainable in the long term<\/strong>?<\/p><p>As development teams adopt powerful tools for faster coding, they create potential technical debt and security vulnerabilities that may only surface months or years later.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d01d74 elementor-widget elementor-widget-image\" data-id=\"4d01d74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"595\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2024\/02\/Key-opportunities.jpg\" class=\"attachment-large size-large wp-image-28383\" alt=\"Key opportunities of AI in software development\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2024\/02\/Key-opportunities.jpg 960w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2024\/02\/Key-opportunities-300x223.jpg 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2024\/02\/Key-opportunities-768x571.jpg 768w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2024\/02\/Key-opportunities-538x400.jpg 538w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Key opportunities of AI in software development<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb108c6 elementor-widget elementor-widget-text-editor\" data-id=\"cb108c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Sustainability considerations<\/strong><\/h3><p>High <strong>energy consumption and carbon emissions<\/strong> of large models echo concerns raised in BFI and CoSTAR work. Greener architectures and regional data centre choices matter increasingly for UK media organisations with sustainability commitments.<\/p><p><a href=\"https:\/\/www.future-processing.com\/sustainability\/\">Future Processing<\/a> approaches these problems through discovery and architecture review, <a href=\"https:\/\/www.future-processing.com\/optimise-manage\/cloud-cost-optimisation\/\">cloud cost optimisation<\/a>, secure MLOps pipelines, and ongoing <a href=\"https:\/\/www.future-processing.com\/services\/cloud\/managed-services\/\">managed services<\/a> tailored to media sector requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf5608b elementor-widget elementor-widget-fp_cta\" data-id=\"bf5608b\" data-element_type=\"widget\" data-widget_type=\"fp_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"o-cta\">\n    <div class=\"o-cta__pill-container\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"260\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/01\/pill-money-chart.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>            <\/div>\n    <div class=\"o-cta__text-container\">\n                            <h3 class=\"o-cta__header f-headline-semi-large\"><p><strong>\u00a31B+ in bookings for the UK\u2019s largest independent broadcaster with a new ad management platform<\/strong><\/p><\/h3>\n                                            <div class=\"o-cta__buttons-container\">\n                                    <a class=\"o-button o-button--primary o-button--xs o-button--arrow o-button--icon-right\" href=\"https:\/\/www.future-processing.com\/case-studies\/itv\/?utm_source=blogbanner\" target=\"_self\">\n                        <span>Read our case study<\/span>\n                        <svg class='o-icon o-icon--10 o-icon--arrow '>\n            <use xlink:href='#icon-10_arrow'><\/use>\n          <\/svg>                        <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                    <\/a>\n                                                    <a class=\"o-button o-button--secondary o-button--xs o-button--arrow o-button--icon-right\"\n                       href=\"#contact-form\" target=\"_self\">\n                        <span>Contact us<\/span>\n                        <svg class='o-icon o-icon--10 o-icon--arrow '>\n            <use xlink:href='#icon-10_arrow'><\/use>\n          <\/svg>                        <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                    <\/a>\n                            <\/div>\n            <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b066f5d elementor-widget elementor-widget-heading\" data-id=\"b066f5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Challenge #5: Ethical and regulatory compliance in the UK<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2149bc elementor-widget elementor-widget-text-editor\" data-id=\"c2149bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>UK media players must <strong>balance innovation with ethics and regulation<\/strong>. Ad-hoc experimentation is no longer enough &#8211; structured governance has become essential.<\/p><p>The <strong>EU AI Act creates extra-territorial requirements affecting UK media companies<\/strong> distributing content into EU markets. Transparency and deepfake-labelling rules apply regardless of whether you\u2019re headquartered in London or Manchester.<\/p><p><a href=\"https:\/\/www.future-processing.com\/blog\/ai-readiness-assessment-checklist\/\">AI readiness audits<\/a> across editorial, technical, and legal functions should <strong>map where AI is already in use<\/strong> &#8211; transcription, colour grading, recommendations &#8211; and assess risks for each application.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a01e93 elementor-widget elementor-widget-text-editor\" data-id=\"7a01e93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Governance area<\/strong><\/h3><h3><strong>Key components<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c0986 elementor-widget elementor-widget-text-editor\" data-id=\"96c0986\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;id&quot;:&quot;edfa40f0-ae2e-4447-9981-357b76ae3150&quot;},&quot;tableRow&quot;,{},&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\"><strong>AI policies<\/strong><\/li><\/ul><p data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;id&quot;:&quot;edfa40f0-ae2e-4447-9981-357b76ae3150&quot;},&quot;tableRow&quot;,{},&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Acceptable use definitions, prohibited applications, approval workflows<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc5fde elementor-widget elementor-widget-text-editor\" data-id=\"0dc5fde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Editorial guidelines<\/strong><\/li><\/ul><p>When and how to disclose AI assistance, quality thresholds<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a86d7c elementor-widget elementor-widget-text-editor\" data-id=\"9a86d7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Risk registers<\/strong><\/li><\/ul><p>Documented risks with owners, mitigations, and review schedules<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c953a elementor-widget elementor-widget-text-editor\" data-id=\"a1c953a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Incident response<\/strong><\/li><\/ul><p>Escalation paths for AI failures, public communication protocols<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c07124 elementor-widget elementor-widget-text-editor\" data-id=\"2c07124\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Labelling rules<\/strong><\/li><\/ul><p>Clear standards for marking AI generated content for UK audiences<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f694fd9 elementor-widget elementor-widget-heading\" data-id=\"f694fd9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>The road ahead for UK media<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0672d6 elementor-widget elementor-widget-text-editor\" data-id=\"e0672d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>main AI challenges facing UK media<\/strong> &#8211; data fragmentation, implementation risks, integration complexity, technical foundations, and regulatory compliance &#8211; aren\u2019t going away. But<strong> doing nothing is riskier<\/strong> than careful action.<\/p><p>Competitors, including global platforms with deep resources, are already using AI aggressively. The choice isn\u2019t between AI and no AI, but between <a href=\"https:\/\/www.future-processing.com\/adopt-ai\/\">strategic AI adoption<\/a> and being disrupted by those who move faster.<\/p><p>With <strong>responsible, well-governed deployment and the right partners<\/strong>, Artificial Intelligence can strengthen UK media\u2019s public-interest role, creativity, and commercial resilience. The <strong>benefits will flow to organisations that focus on solving specific business problems<\/strong> &#8211; analytics, operations, distribution &#8211; rather than chasing generative content creation headlines.<\/p><p><strong>Over the next 2\u20135 years, the gap between AI-enabled and AI-hesitant media organisations will widen<\/strong>. The technology and practice will mature, regulation will crystallise, and audience expectations will rise.<\/p><p>The organisations that <strong>start making concrete, low-risk moves now<\/strong> &#8211; building data foundations, establishing governance, running controlled pilots with proper human control &#8211; will be positioned to scale when the tools, costs, and confidence align.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d3e81 elementor-widget elementor-widget-fp_cta\" data-id=\"96d3e81\" data-element_type=\"widget\" data-widget_type=\"fp_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"o-cta\">\n    <div class=\"o-cta__pill-container\">\n                    <img decoding=\"async\" width=\"120\" height=\"260\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/01\/pill-AI.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>            <\/div>\n    <div class=\"o-cta__text-container\">\n                                    <div class=\"f-paragraph\"><p><strong>Get recommendations on how AI can be applied within your organisation.<\/strong><\/p><p>Explore data-based opportunities to gain a competitive advantage.<\/p><\/div>\n                                    <div class=\"o-cta__buttons-container\">\n                                    <a class=\"o-button o-button--primary o-button--xs o-button--arrow o-button--icon-right\" href=\"https:\/\/www.future-processing.com\/adopt-ai\/?utm_source=blogbanner\" target=\"_self\">\n                        <span>Adopt AI with us<\/span>\n                        <svg class='o-icon o-icon--10 o-icon--arrow '>\n            <use xlink:href='#icon-10_arrow'><\/use>\n          <\/svg>                        <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                    <\/a>\n                                                    <a 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elementor-widget elementor-widget-fp_sidebar\" data-id=\"00560c1\" data-element_type=\"widget\" data-widget_type=\"fp_sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"o-sidebar\">\n                            \n    <div class=\"o-sidebar__related-articles\">\n                    <h3 class=\"o-sidebar__title f-headline-semi-large\">Related articles<\/h3>\n                            <div class=\"o-sidebar__items\">\n                                    <div class=\"o-sidebar__item\">\n                                                    <div class=\"o-sidebar__item-photo\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"400\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2026\/01\/Practical-generative-AI-for-media-how-to-use-AI-without-the-hype.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2026\/01\/Practical-generative-AI-for-media-how-to-use-AI-without-the-hype.jpg 1290w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2026\/01\/Practical-generative-AI-for-media-how-to-use-AI-without-the-hype-300x93.jpg 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2026\/01\/Practical-generative-AI-for-media-how-to-use-AI-without-the-hype-1024x318.jpg 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2026\/01\/Practical-generative-AI-for-media-how-to-use-AI-without-the-hype-768x238.jpg 768w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>                            <\/div>\n                                                <div class=\"o-sidebar__item-text\">\n                                                            <div class=\"f-paragraph\">Practical generative AI for media: how to use AI without the hype<\/div>\n                            \n        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           \n                            <div class=\"o-sidebar__value\">\n                                            <h3 class=\"o-sidebar__title f-headline-semi-large\">Value we delivered<\/h3>\n                                                                                            <div class=\"o-sidebar__value-item\">\n                                                                    <div class=\"o-sidebar__number\">\n                                        <span class=\"o-sidebar__number-content\">\n                                                                                        <div class=\"f-grid-number\">66<\/div>\n                                                                                    <\/span>\n                                                                                    <span aria-label=\"%\" class=\"o-percentage\">\n                                                <span class=\"o-percentage__slash\"><\/span>\n                                     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src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/authors_bg.png\" class=\"s-post-authors__background-image\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/authors_bg.png 1278w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/authors_bg-300x204.png 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/authors_bg-1024x698.png 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/authors_bg-768x523.png 768w\" sizes=\"(max-width: 1278px) 100vw, 1278px\" \/>        <div class=\"o-container\">\n                                    <div class=\"row\">\n                        <h2 class=\"f-headline-semi-large f-line s-post-authors__header col-small-24 col-big-15 off-big-9 col-laptop-12 off-laptop-6 col-fullhd-11 off-fullhd-7\">\n                <p><strong>About the author:<\/strong><\/p>            <\/h2>\n                            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class=\"o-person-linkedin__linkedin\" href=\"https:\/\/www.linkedin.com\/in\/anna-mleczko\/\" target=\"_blank\" aria-label=\"LinkedIn\" data-elementclick=\"person-linkedin-url\" rel=\"noopener\">\n            <svg class='o-icon o-icon--16 o-icon--linkedin '>\n            <use xlink:href='#icon-16_linkedin'><\/use>\n          <\/svg>        <\/a>\n    <\/div>\n                    <div class=\"s-post-authors__background\">\n                        <div class=\"s-post-authors__text\">\n                            <h3 class=\"f-line\">\n                                <span class=\"f-headline-semi-large\"><b>Anna Mleczko<\/b><\/span>\n                                                                    <p class=\"s-post-authors__position f-paragraph\">\n                                        Head of Media and Advertising Practice                                    <\/p>\n                                                            <\/h3>\n                                                            <div class=\"s-post-authors__description f-paragraph\">\n                                    <p>I manage sales initiatives for modern technologies &#8211; AI, data, cybersecurity, product design, and software development &#8211; supporting clients in the media and advertising sector, from large enterprises to smaller firms. My work is focused on the UK market, where I also run a series of dedicated events for C-level executives. I am responsible for acquiring new clients (inbound &amp; outbound), developing proposals, and shaping the sales strategy for the entire sector. My goal is to build relationships that translate directly into business success.<\/p>\n                                <\/div>\n                                                    <\/div>\n                        <div class=\"s-post-authors__buttons\">\n                            <a href=\"https:\/\/www.future-processing.com\/blog\/author\/amleczko\/\" class=\"o-button o-button--xs o-button--tertiary o-button-arrow o-button--icon-right\">\n                                View more posts by&nbsp;Anna                                <svg class='o-icon o-icon--10 o-icon--arrow '>\n            <use xlink:href='#icon-10_arrow'><\/use>\n          <\/svg>                                <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                            <\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42311c64 toc-ignore elementor-widget elementor-widget-fp_contact_form\" data-id=\"42311c64\" data-element_type=\"widget\" id=\"contact-form\" data-widget_type=\"fp_contact_form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"s-contact-form js-form  o-margin__top--standard o-margin__bottom--standard s-contact-form--white\"  id=\"contact-form\">\n    <div class=\"o-container\">\n        <div class=\"row\">\n            <div class=\"s-contact-form__intro col-small-24 col-big-8 col-qhd-9\">\n                                    <h2 class=\"f-headline-extra-large f-line s-contact-form--hide-when-sent\">\n                        <p><b>Let&#8217;s talk<\/b><\/p>\n                    <\/h2>\n                                                                    <div class=\"s-contact-form__text f-headline-extra-big s-contact-form--hide-when-sent\">\n                        <p>Contact us and transform your business with our comprehensive services.<\/p>                    <\/div>\n                                                                    <div class=\"s-contact-form__email-wrapper js-copy\">\n                        <a class=\"s-contact-form__email js-copied-element f-headline-extra-big\"\n                           href=\"mailto:contact@future-processing.com\"\n                           data-elementclick=\"contact-email-click\"\n                           data-elementname=\"Email - 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Read on to find out more.<\/p>\n","protected":false},"author":141,"featured_media":35699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2182],"tags":[],"coauthors":[1949],"class_list":["post-35696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-ml"],"acf":{"reading-time":0,"show-toc-sublists":false,"image":"","logo":"","button1":{"button1_type":"none","button":""},"button2":{"button2_type":"none","button":""},"person":{"person_photo":"","person_name":"","person_position":""}},"_links":{"self":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/35696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/comments?post=35696"}],"version-history":[{"count":12,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/35696\/revisions"}],"predecessor-version":[{"id":35721,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/35696\/revisions\/35721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/media\/35699"}],"wp:attachment":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/media?parent=35696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/categories?post=35696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/tags?post=35696"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/coauthors?post=35696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}