{"id":35188,"date":"2025-12-11T14:34:07","date_gmt":"2025-12-11T13:34:07","guid":{"rendered":"https:\/\/stage2-fp.webenv.pl\/blog\/?p=35188"},"modified":"2026-01-08T14:35:21","modified_gmt":"2026-01-08T13:35:21","slug":"optimise-processes-in-media-industry","status":"publish","type":"post","link":"https:\/\/www.future-processing.com\/blog\/optimise-processes-in-media-industry\/","title":{"rendered":"Optimise processes with technology in the media industry: how much can you benefit?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35188\" class=\"elementor elementor-35188\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67ddf96f e-con-full e-flex e-con e-parent\" data-id=\"67ddf96f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-306fa75a elementor-widget elementor-widget-fp_breadcrumbs\" data-id=\"306fa75a\" data-element_type=\"widget\" data-widget_type=\"fp_breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"o-breadcrumbs  o-margin--first-section\">\n    <div class=\"o-container\">\n        <a\n            href=\"https:\/\/www.future-processing.com\"\n            class=\"o-breadcrumbs__link o-breadcrumbs__link--home\"\n            aria-label=\"Home\"\n            data-elementclick=\"Breadcrumbs link\"\n            data-elementname=\"Breadcrumbs Home\"\n        >\n            Home        <\/a>\n        <a\n            href=\"https:\/\/www.future-processing.com\/blog\"\n            class=\"o-breadcrumbs__link\"\n            aria-label=\"Blog\"\n            data-elementclick=\"Breadcrumbs link\"\n            data-elementname=\"Breadcrumbs Blog\"\n        >\n            Blog        <\/a>\n                                                                <span aria-current=\"page\" class=\"o-breadcrumbs__title\">Optimise processes with technology in the media industry: how much can you benefit?<\/span>\n            <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a68b7d7 toc-ignore elementor-widget elementor-widget-fp_banner-post\" data-id=\"1a68b7d7\" data-element_type=\"widget\" data-widget_type=\"fp_banner-post.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"s-banner-post o-margin__top--standard  o-margin__bottom--standard  m-gradient-light\" >\n    <div class=\"s-banner-post__background\">\n                    <img fetchpriority=\"high\" decoding=\"async\" width=\"1156\" height=\"603\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/bg_banner_single_post.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/bg_banner_single_post.png 1156w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/bg_banner_single_post-300x156.png 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/bg_banner_single_post-1024x534.png 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/bg_banner_single_post-768x401.png 768w\" sizes=\"(max-width: 1156px) 100vw, 1156px\" \/>            <\/div>\n    <div class=\"o-container\">\n        <div class=\"row\">\n            <div\n                class=\"s-banner-post__categories col-small-24 col-tablet-22 col-medium-14 col-big-15 col-laptop-14 col-fullhd-13 col-qhd-15\"\n            >\n                                    <a\n                        href=\"https:\/\/www.future-processing.com\/blog\/?category=it-business-news\"\n                        class=\"s-banner-post__categories-button o-button o-button--secondary o-button--rounded o-button--s\"\n                    >\n                        IT News                    <\/a>\n                            <\/div>\n            <div\n                class=\"s-banner-post__content col-small-24 col-tablet-22 col-medium-14 col-big-15 col-laptop-14 col-fullhd-13 col-qhd-15\"\n            >\n                <h1 class=\"f-headline-semi-huge f-line\">\n                    Optimise processes with technology in the media industry: how much can you benefit?                <\/h1>\n                <div class=\"s-banner-post__description f-headline-extra-big\">\n                    Technology can transform the way media organisations work, turning complex workflows into seamless, efficient processes. The real question is however how much you could gain when every step, decision, and output is optimised. Let's find out.                <\/div>\n                <div class=\"s-banner-post__details\">\n                    <div class=\"s-banner-post__date f-paragraph\">\n                        <svg class='o-icon o-icon--16 o-icon--calendar '>\n            <use xlink:href='#icon-16_calendar'><\/use>\n          <\/svg>                        <b>Last update date: <\/b>\n                        08 January 2026                    <\/div>\n                                        \n<div class=\"o-social-media  f-paragraph\">\n    <b>Share on: <\/b>\n            <a href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.future-processing.com%2Fblog%2Foptimise-processes-in-media-industry%2F\" aria-label=\"Share on Facebook\" target=\"_blank\" rel=\"noopener noreferrer\" data-elementclick=\"social-media-link\" data-elementname=\"Facebook\">\n            <svg class='o-icon o-icon--16 o-icon--facebook '>\n            <use xlink:href='#icon-16_facebook'><\/use>\n          <\/svg>        <\/a>\n            <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.future-processing.com%2Fblog%2Foptimise-processes-in-media-industry%2F\" aria-label=\"Share on Twitter\" target=\"_blank\" rel=\"noopener noreferrer\" data-elementclick=\"social-media-link\" data-elementname=\"Twitter\">\n            <svg class='o-icon o-icon--16 o-icon--x '>\n            <use xlink:href='#icon-16_x'><\/use>\n          <\/svg>        <\/a>\n            <a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https%3A%2F%2Fwww.future-processing.com%2Fblog%2Foptimise-processes-in-media-industry%2F\" aria-label=\"Share on LinkedIn\" target=\"_blank\" rel=\"noopener noreferrer\" data-elementclick=\"social-media-link\" data-elementname=\"LinkedIn\">\n            <svg class='o-icon o-icon--16 o-icon--linkedin2 '>\n            <use xlink:href='#icon-16_linkedin-2'><\/use>\n          <\/svg>        <\/a>\n    <\/div>\n                <\/div>\n            <\/div>\n            <div\n                class=\"s-banner-post__authors-wrapper col-small-24 col-tablet-22 off-medium-1 col-medium-8 off-big-2 col-big-7 off-laptop-4 col-laptop-6 off-fullhd-5 off-qhd-2 col-qhd-7\"\n            >\n                <div class=\"o-pill o-pill--brand o-pill--circle\"><\/div>\n                <h2 class=\"s-banner-post__authors-header f-headline-semi-large f-line\">\n                    <strong>Written by:<\/strong>\n                <\/h2>\n                <div class=\"s-banner-post__authors\">\n                                                                    <div class=\"s-banner-post__author\">\n                            \n<div class=\"o-person-linkedin o-pill o-pill--image  o-person-linkedin--no-shadow o-person-linkedin--has-link\">\n            <img decoding=\"async\" width=\"240\" height=\"480\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/abrodziak_blog_240_480.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/abrodziak_blog_240_480.jpg 240w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/abrodziak_blog_240_480-150x300.jpg 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>                <a class=\"o-person-linkedin__linkedin\" href=\"https:\/\/www.linkedin.com\/in\/adambrodziak\/\" target=\"_blank\" aria-label=\"LinkedIn\" data-elementclick=\"person-linkedin-url\" rel=\"noopener\">\n            <svg class='o-icon o-icon--16 o-icon--linkedin '>\n            <use xlink:href='#icon-16_linkedin'><\/use>\n          <\/svg>        <\/a>\n    <\/div>\n                            <p class=\"f-paragraph s-banner-post__author-name\">\n                                Adam Brodziak                            <\/p>\n                                                            <p class=\"f-paragraph s-banner-post__author-position\">\n                                    DevOps Architect                                <\/p>\n                                                                                        <a href=\"https:\/\/www.future-processing.com\/blog\/author\/abrodziak\/\" class=\"o-button o-button--tertiary o-button--arrow o-button--icon-right o-button--m\">\n                                    More from this author                                    <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                                    <svg class='o-icon o-icon--24 o-icon--arrow '>\n            <use xlink:href='#icon-24_arrow'><\/use>\n          <\/svg>                                <\/a>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c34340a e-flex e-con-boxed e-con e-child\" data-id=\"3c34340a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1918360c e-con-full e-flex e-con e-child\" data-id=\"1918360c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c47534f elementor-widget elementor-widget-table-of-contents\" data-id=\"2c47534f\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.toc-ignore&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2c47534f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea06a99 elementor-widget elementor-widget-fp_social-media\" data-id=\"2ea06a99\" data-element_type=\"widget\" data-widget_type=\"fp_social-media.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"o-social-media o-social-media--border f-paragraph\">\n    <b>Share on: <\/b>\n            <a href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.future-processing.com%2Fblog%2Foptimise-processes-in-media-industry%2F\" aria-label=\"Share on Facebook\" target=\"_blank\" rel=\"noopener noreferrer\" data-elementclick=\"social-media-link\" data-elementname=\"Facebook\">\n            <svg class='o-icon o-icon--16 o-icon--facebook '>\n            <use xlink:href='#icon-16_facebook'><\/use>\n          <\/svg>        <\/a>\n            <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.future-processing.com%2Fblog%2Foptimise-processes-in-media-industry%2F\" aria-label=\"Share on Twitter\" target=\"_blank\" rel=\"noopener noreferrer\" data-elementclick=\"social-media-link\" data-elementname=\"Twitter\">\n            <svg class='o-icon o-icon--16 o-icon--x '>\n            <use xlink:href='#icon-16_x'><\/use>\n          <\/svg>        <\/a>\n            <a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https%3A%2F%2Fwww.future-processing.com%2Fblog%2Foptimise-processes-in-media-industry%2F\" aria-label=\"Share on LinkedIn\" target=\"_blank\" rel=\"noopener noreferrer\" data-elementclick=\"social-media-link\" data-elementname=\"LinkedIn\">\n            <svg class='o-icon o-icon--16 o-icon--linkedin2 '>\n            <use xlink:href='#icon-16_linkedin-2'><\/use>\n          <\/svg>        <\/a>\n    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ab2829e e-con-full js-post-content s-post-content e-flex e-con e-child\" data-id=\"4ab2829e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1be40690 elementor-widget elementor-widget-heading\" data-id=\"1be40690\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Why is process optimisation important for media organisations aiming for an enhanced customer journey?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7150b48f elementor-widget elementor-widget-text-editor\" data-id=\"7150b48f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Media companies today are under intense pressure. <strong>Shrinking ad markets, slowing subscription growth, and growing audience fragmentation<\/strong> on different marketing channels mean that inefficiencies are no longer a tolerable luxury.<\/p><p>A significant share of media business&#8217;s cost base is tied up in content production. <a href=\"https:\/\/kpmg.com\/kpmg-us\/content\/dam\/kpmg\/pdf\/2025\/future-content-spend-business-models-in-media.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">A report by KPMG<\/a> notes that annual content spend by top players now exceeds $200 billion, <strong>growing at 10% compound annual growth rate since 2020<\/strong>. <a href=\"https:\/\/www.ftstrategies.com\/en-gb\/insights\/optimising-key-processes-in-your-media-organisation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yet reports show<\/a> that about <strong>80% of media content drives roughly 20% of target audience engagement<\/strong>, highlighting the urgent need for streamlined operations.<\/p><p>Against this backdrop, <strong>outdated, fragmented workflows<\/strong> \u2013 especially for production, distribution, and rights management \u2013 slow output, increase overheads, and leave value on the table. Rising expectations for real-time publishing, personalised content, and cross-platform delivery mean that<strong> processes built a decade ago can no longer keep pace<\/strong> \u2013 they are outdated, and have huge impact on media performance, slowing it down rather than accelerating it.<\/p><p>This is why <strong>optimising processes is so important<\/strong>. Doing it matters so much now because the gap between streamlined, digitally-native operators and traditional players is widening fast. <strong>Organisations that fail to modernise risk being squeezed from both sides<\/strong> \u2013 by rising media spend and shrinking revenue \u2013 while those that reorganise workflows and embrace data and automation sharpen their competitive edge.<\/p><p><strong>Data<\/strong> \u2013 whether customer data, sales data or audience data \u2013 <strong>has become a core competitive advantage<\/strong>, yet many media organisations still struggle to operationalise it efficiently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c32471 elementor-widget elementor-widget-fp_cta\" data-id=\"9c32471\" data-element_type=\"widget\" data-widget_type=\"fp_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"o-cta\">\n    <div class=\"o-cta__pill-container\">\n                    <img decoding=\"async\" width=\"120\" height=\"260\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/01\/pill-money-chart.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>            <\/div>\n    <div class=\"o-cta__text-container\">\n                            <h3 class=\"o-cta__header f-headline-semi-large\"><p><strong>\u00a31B+ in bookings for the UK\u2019s largest independent broadcaster with a new ad management platform<\/strong><\/p><\/h3>\n                                            <div class=\"o-cta__buttons-container\">\n                                    <a class=\"o-button o-button--primary o-button--xs o-button--arrow o-button--icon-right\" href=\"https:\/\/www.future-processing.com\/case-studies\/itv\/?utm_source=blogbanner\" target=\"_self\">\n                        <span>Read our case study<\/span>\n                        <svg class='o-icon o-icon--10 o-icon--arrow '>\n            <use xlink:href='#icon-10_arrow'><\/use>\n          <\/svg>                        <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                    <\/a>\n                                                    <a class=\"o-button o-button--secondary o-button--xs o-button--arrow o-button--icon-right\" href=\"https:\/\/www.future-processing.com\/blog\/optimise-processes-in-media-industry\/#contact-form\" target=\"_self\">\n                        <span>Contact us<\/span>\n                        <svg class='o-icon o-icon--10 o-icon--arrow '>\n            <use xlink:href='#icon-10_arrow'><\/use>\n          <\/svg>                        <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                    <\/a>\n                            <\/div>\n            <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d1022 elementor-widget elementor-widget-heading\" data-id=\"a6d1022\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>What main business challenges can be solved if organisations optimise processes in the media industry?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7705a69 elementor-widget elementor-widget-text-editor\" data-id=\"7705a69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Media organisations face a <strong>complex mix of business challenges<\/strong> that make effective process optimisation more critical than ever.<\/p><p>Traditional revenue models are under pressure, with declining print sales, slowing subscription growth, and fluctuating advertising markets <strong>forcing companies to rethink how they generate income<\/strong>.<\/p><p>At the same time, <strong>shifting audience behaviours<\/strong> \u2013 from on-demand streaming to multi-platform consumption \u2013 are driving the<strong> need for faster, more flexible content delivery<\/strong> and more effective marketing efforts. Rising costs, rapid technology disruption, platform dependency, and increasing regulatory scrutiny further complicate operations, while intellectual property management and audience trust remain ongoing concerns.<\/p><p><strong>Properly executed optimisation<\/strong> can help media companies address these pressures, creating space to focus on innovation, efficiency, and long-term competitiveness.<\/p><p>Let&#8217;s now examine in more detail the <strong>three main challenges<\/strong> that can be solved by properly conducted optimisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7cea4e elementor-widget elementor-widget-heading\" data-id=\"a7cea4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Costs of maintaining current systems <\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb6661 elementor-widget elementor-widget-text-editor\" data-id=\"ddb6661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Many media organisations rely on <a href=\"https:\/\/www.future-processing.com\/blog\/legacy-system-modernisation\/\">legacy infrastructures<\/a> \u2013 old CMS platforms, ad\u2011servers, DAM tools, licensing modules \u2013 often stitched together with manual connectors. But keeping them alive has become a heavy drain.<\/p><p><a href=\"https:\/\/www.profoundlogic.com\/true-cost-maintaining-legacy-applications-industry-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">A recent study by Profound Logic<\/a> shows that outdated systems can consume <strong>60\u201380% of a company\u2019s IT budget<\/strong>, leaving only 20\u201340% for new development or innovation.<\/p><p>Even broadly, <a href=\"https:\/\/www.mckinsey.com\/capabilities\/tech-and-ai\/our-insights\/tech-debt-reclaiming-tech-equity?utm\" target=\"_blank\" rel=\"noopener noreferrer\">organisations report<\/a> that technical debt often &#8220;eats&#8221; <strong>20\u201340% of the entire technology estate\u2019s value<\/strong>, forcing CIOs to redirect 10\u201320% of planned product\u2011oriented budgets merely to keep systems running. Meanwhile,<strong> licensing, support, and maintenance costs escalate yearly<\/strong> \u2013 yet returns from these aging systems continue to shrink, turning legacy infrastructure into a bottleneck rather than a foundation.<\/p><p><strong>Optimisation reduces these hidden costs<\/strong> by consolidating platforms, automating workflows, or replacing outdated modules with modern, scalable alternatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b68e8c elementor-widget elementor-widget-heading\" data-id=\"1b68e8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Data source integration (acceleration of operations)<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c187e elementor-widget elementor-widget-text-editor\" data-id=\"33c187e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Modern media companies ingest <strong>data from dozens of disparate media channels<\/strong>: analytics tools, ad\u2011tech systems, CRM, content metadata pipelines, social media platforms, syndication partners \u2013 and more. Without integration, this creates silos. In many organisations,<strong> legacy systems or manual workflows for reconciling data cause major inefficiencies<\/strong>.<\/p><p>According to industry reports, outdated systems and data silos can <strong>drastically slow operations<\/strong>, hamper timely decision\u2011making, and make real\u2011time monetisation or personalisation nearly impossible.<\/p><p>Optimisation \u2013 meaning <strong>collecting, interpreting, and using data in a meaningful way<\/strong> via unified data pipelines, <strong>automated reporting, and modern integration<\/strong> \u2013 becomes the only viable way to turn data into actionable, timely insight rather than a backlog of unread spreadsheets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561d2af elementor-widget elementor-widget-heading\" data-id=\"561d2af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Team demotivation and time spent on repetitive tasks<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44a5fa4 elementor-widget elementor-widget-text-editor\" data-id=\"44a5fa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Creative teams in media are routinely <strong>bogged down by administrative work<\/strong> \u2013 manual tagging, format conversions, rights checks, repetitive publishing steps, and endless reconciliations \u2013<strong> tasks that drain time away<\/strong> from reporting, storytelling, and experimentation. The consequences are clear: <strong>innovation slows, fewer new formats are tested, and turnover rises<\/strong>. Newsroom and production job losses across 2023\u201324 have heightened <strong>anxiety around workload<\/strong>, automation, and organisational change.<\/p><p><strong>Process optimisation<\/strong> \u2013 from AI tagging and auto-formatting to template-driven production for social campaigns and automated publishing pipelines \u2013 <strong>removes friction and gives teams back the time<\/strong> they need to focus on high-value creative work. This is also where tools like<strong> <a href=\"https:\/\/adacs.eu\" target=\"_blank\" rel=\"noopener noreferrer\">Adacs<\/a> <\/strong>add tangible value: by <strong>automating the planning and buying process<\/strong> traditionally tracked manually in Trello, Excel or email chains, media agencies can eliminate repetitive coordination tasks, reduce errors, and accelerate campaign activation.<\/p><p><a href=\"https:\/\/wan-ifra.org\/insight\/the-age-of-ai-in-the-newsroom\/?utm\" target=\"_blank\" rel=\"noopener noreferrer\">WAN-IFRA and industry case studies<\/a> show that <strong>workflow automation delivers faster publishing cycles and measurable productivity gains<\/strong>, helping teams stay motivated and focused on work that actually moves the needle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743cdbf elementor-widget elementor-widget-heading\" data-id=\"743cdbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>What actions can you take, and are they really worth it?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-035b7d1 elementor-widget elementor-widget-text-editor\" data-id=\"035b7d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Media organisations facing mounting operational drag have <strong>three choices<\/strong>, and only one of them leads anywhere good.<\/p><ul><li><strong>Internal changes<\/strong><\/li><\/ul><p>They can try to<strong> handle the transformation internally<\/strong> \u2013 but this often means asking already overstretched teams to rebuild systems they barely have time to maintain. Progress is slow, political resistance is high, and legacy complexity tends to win.<\/p><ul><li><strong>External consulting<\/strong><\/li><\/ul><p>They can <strong>partner with external experts<\/strong> \u2013 and this is where <a href=\"https:\/\/www.future-processing.com\/media-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\">Future Processing<\/a> brings a real advantage with its deep market experience, hands-on knowledge of how media companies actually operate, and a network of recognised technology partners that understand modern content, data, and rights workflows.<\/p><p>This option <strong>accelerates change, reduces risk, and brings in capabilities<\/strong> the teams don\u2019t need to reinvent from scratch.<\/p><ul><li><strong>No changes (and what this will entail)<\/strong><\/li><\/ul><p>Or they can do <strong>nothing and accept what follows<\/strong>: rising costs, slower output, talent attrition, deteriorating audience engagement, and competitors who move faster because they chose to modernise.<\/p><p>The choice is straightforward. The <strong>cost of inaction grows every quarter<\/strong>, while the benefits of guided optimisation compound. Future Processing&#8217;s role is to <strong>help media companies move past intention and into measurable results<\/strong> \u2013 efficiently, quickly, and with industry-proven methods.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8870f9 elementor-widget elementor-widget-heading\" data-id=\"b8870f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>What stage of the optimisation process are you at?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c2960 elementor-widget elementor-widget-text-editor\" data-id=\"b8c2960\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Below we outlined a<strong> simple framework<\/strong> that will help you self-diagnose your current maturity:<\/p><h3><strong>Stage 1 \u2013 Awareness<\/strong><\/h3><p>You recognise inefficiencies, but haven&#8217;t quantified their impact. Work feels slow, fragmented or overly manual.<\/p><h3><strong>Stage 2 \u2013 Initial measurement <\/strong><\/h3><p>You&#8217;ve started tracking KPIs, though only for parts of the workflow. You see where delays occur, but not the full root causes.<\/p><h3><strong>Stage 3 \u2013 Process mapping &amp; prioritisation<\/strong><\/h3><p>Workflows are documented, bottlenecks are visible, and you&#8217;ve identified quick wins or begun limited proofs of concept.<\/p><h3><strong>Stage 4 \u2013 Automation &amp; modernisation<\/strong><\/h3><p>Legacy systems are being replaced or consolidated, data pipelines are integrated, and key tasks are automated.<\/p><h3><strong>Stage 5 \u2013 Scaling &amp; continuous improvement <\/strong><\/h3><p>Optimised processes are embedded in the organisation. Performance is monitored systematically, and improvements happen continuously.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eba8c85 elementor-widget elementor-widget-fp_text_box\" data-id=\"eba8c85\" data-element_type=\"widget\" data-widget_type=\"fp_text_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"o-text-box m-gradient-light o-text-box--shadow\">\n                    <div class=\"f-paragraph o-text-box__text\"><p>Use this<strong> five-stage framework as a quick self-assessment<\/strong>. You don't need to analyse every stage in depth \u2013 what matters is<strong> recognising where you currently stand and what the next practical step should be<\/strong>. If you're early in the journey, start by quantifying bottlenecks and documenting workflows. If you're further along, focus on consolidating systems, integrating data pipelines, and scaling automation.<\/p><p>The goal isn't perfection; it's momentum.<strong> Even small, well-targeted actions at your current stage can unlock speed<\/strong>, reduce costs and free teams to focus on higher-value work.<\/p><\/div>\n    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc4859 elementor-widget elementor-widget-heading\" data-id=\"cbc4859\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>What measurable benefits can you achieve through process optimisation?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81df97e elementor-widget elementor-widget-text-editor\" data-id=\"81df97e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">For media organisations, the <strong>impact of process optimisation is not theoretical<\/strong> \u2013 it shows up quickly in numbers that matter. Depending on your maturity and the depth of optimisation, companies typically see gains in five areas:<\/p><ul><li><strong>Operational efficiency<\/strong><\/li><\/ul><p>Faster production cycles, fewer handovers, reduced rework, and smoother cross-platform publishing. Teams ship more content with less friction.<\/p><ul><li><strong>Cost savings<\/strong><\/li><\/ul><p>Lower spend on legacy tooling, redundant systems, manual processes, and avoidable licensing or maintenance fees. Streamlined workflows reduce overheads without reducing output.<\/p><ul><li><strong>Revenue growth<\/strong><\/li><\/ul><p>Better use of data, faster experimentation, and clearer visibility of asset performance translate into improved monetisation \u2013 from higher ad yield to more effective personalisation and smarter content investments.<\/p><ul><li><strong>Workforce satisfaction<\/strong><\/li><\/ul><p>By removing repetitive tasks and administrative drag, teams reclaim time for creative, strategic, and audience-facing work. This boosts morale, retention, and pace of innovation.<\/p><ul><li><strong>Better executive decision-making<\/strong><\/li><\/ul><p>Unified data pipelines and real-time insights enable leaders to allocate budgets, adjust strategy, and respond to market shifts with confidence \u2013 not guesswork.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fdee8 elementor-widget elementor-widget-fp_text_box\" data-id=\"f8fdee8\" data-element_type=\"widget\" data-widget_type=\"fp_text_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"o-text-box m-gradient-light o-text-box--shadow\">\n                    <div class=\"f-paragraph o-text-box__text\"><p>Process optimisation isn't a technical exercise; it's a direct lever for performance, growth, and competitive advantage in an industry where speed and clarity increasingly decide who wins.<\/p><\/div>\n    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0cf72f elementor-widget elementor-widget-fp_cta\" data-id=\"c0cf72f\" data-element_type=\"widget\" data-widget_type=\"fp_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"o-cta\">\n    <div class=\"o-cta__pill-container\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"260\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/01\/pill-consulting-1.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>            <\/div>\n    <div class=\"o-cta__text-container\">\n                            <h3 class=\"o-cta__header f-headline-semi-large\"><p><strong>Driving revenue and shaping the future of Media with technology<\/strong><\/p><\/h3>\n                            <div class=\"f-paragraph\"><p>Contact us to see how we can help you transform your media business.<\/p><\/div>\n                                    <div class=\"o-cta__buttons-container\">\n                                    <a class=\"o-button o-button--primary o-button--xs o-button--arrow o-button--icon-right\" href=\"https:\/\/www.future-processing.com\/media-industry\/?utm_source=blogbanner\" target=\"_self\">\n                        <span>See our offer<\/span>\n                        <svg class='o-icon o-icon--10 o-icon--arrow '>\n            <use xlink:href='#icon-10_arrow'><\/use>\n          <\/svg>                        <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                    <\/a>\n                                                    <a class=\"o-button o-button--secondary o-button--xs o-button--arrow o-button--icon-right\" href=\"https:\/\/www.future-processing.com\/blog\/optimise-processes-in-media-industry\/#contact-form\" target=\"_self\">\n                        <span>Contact us<\/span>\n                        <svg class='o-icon o-icon--10 o-icon--arrow '>\n            <use xlink:href='#icon-10_arrow'><\/use>\n          <\/svg>                        <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                    <\/a>\n                            <\/div>\n            <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a454fd elementor-widget elementor-widget-heading\" data-id=\"5a454fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>FAQ<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a7449 elementor-widget elementor-widget-n-accordion\" data-id=\"c8a7449\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2100\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2100\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How important is data quality, analytics, and data integration for driving optimisation in media operations? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2100\" class=\"elementor-element elementor-element-b66d757 e-con-full e-flex e-con e-child\" data-id=\"b66d757\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6553b elementor-widget elementor-widget-text-editor\" data-id=\"bd6553b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Critical. High-quality data and data consistency enables media organisations to pinpoint bottlenecks, understand real production and distribution costs, forecast content demand, personalise delivery across platforms, and make evidence-based decisions about which workflows to modernise first.<\/p><p>Implementing change data capture ensures that updates across systems are tracked in real time, while a centralised data warehouse allows teams to integrate, store, and analyse this information efficiently. Without these capabilities, optimisation becomes guesswork.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2101\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2101\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What mistakes should media leaders avoid when pursuing process optimisation? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2101\" class=\"elementor-element elementor-element-ede4df2 e-con-full e-flex e-con e-child\" data-id=\"ede4df2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe3134 elementor-widget elementor-widget-text-editor\" data-id=\"ebe3134\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Common pitfalls include underestimating change management, attempting to optimise everything at once, introducing new technology without first redesigning the underlying processes, working without clear KPIs, and measuring technical activity instead of business impact. Technology alone won&#8217;t fix broken workflows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2102\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2102\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What type of organisational changes support sustained process optimisation in a media firm? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2102\" class=\"elementor-element elementor-element-8c99a3a e-con-full e-flex e-con e-child\" data-id=\"8c99a3a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8680787 elementor-widget elementor-widget-text-editor\" data-id=\"8680787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Success typically requires clear process governance, cross-functional collaboration between editorial, production, distribution, commercial and data teams, upskilling staff in tools and automation, aligning incentives around efficiency and speed, and embedding a culture of continuous improvement rather than one-off fixes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2103\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2103\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are the typical benefits that media organisations can expect from process optimisation? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2103\" class=\"elementor-element elementor-element-eee2c04 e-flex e-con-boxed e-con e-child\" data-id=\"eee2c04\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c82964 elementor-widget elementor-widget-text-editor\" data-id=\"0c82964\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Tangible gains include reduced production and operational costs, faster time-to-market for content, smoother cross-platform publishing, better utilisation of staff and systems and more informed decisions. Optimised workflows also improve monetisation of media investments, enabling more agile ad placements and campaigns, while leveraging diverse data sources to respond to market shifts or audience behaviour in real time. The result: smarter marketing strategies and stronger overall business performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2104\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2104\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What challenges might media companies face when implementing process optimisation efforts? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2104\" class=\"elementor-element elementor-element-80c360d e-flex e-con-boxed e-con e-child\" data-id=\"80c360d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78e3454 elementor-widget elementor-widget-text-editor\" data-id=\"78e3454\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Key hurdles include resistance to change, outdated or fragmented legacy systems, poor data integration, inadequate data security, unclear ownership of processes, and difficulty aligning commercial priorities with operational decisions. Overcoming these requires leadership commitment and a structured, phased approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b5afa74 e-con-full elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7b5afa74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1944eeed toc-ignore elementor-widget elementor-widget-fp_sidebar\" data-id=\"1944eeed\" data-element_type=\"widget\" data-widget_type=\"fp_sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"o-sidebar\">\n                            \n    <div class=\"o-sidebar__related-articles\">\n                    <h3 class=\"o-sidebar__title f-headline-semi-large\">Related articles<\/h3>\n                            <div class=\"o-sidebar__items\">\n                                    <div class=\"o-sidebar__item\">\n                                                    <div class=\"o-sidebar__item-photo\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"400\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/Cloud-Cost-Excellence-in-Media-A-CEOCFO-Playbook.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/Cloud-Cost-Excellence-in-Media-A-CEOCFO-Playbook.jpg 1290w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/Cloud-Cost-Excellence-in-Media-A-CEOCFO-Playbook-300x93.jpg 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/Cloud-Cost-Excellence-in-Media-A-CEOCFO-Playbook-1024x318.jpg 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/Cloud-Cost-Excellence-in-Media-A-CEOCFO-Playbook-768x238.jpg 768w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>                            <\/div>\n                                                <div class=\"o-sidebar__item-text\">\n                                                            <div class=\"f-paragraph\">Cloud cost excellence in Media: a CEO\/CFO playbook<\/div>\n                            \n                                                            <a href=\"https:\/\/www.future-processing.com\/blog\/cloud-cost-excellence-in-media-ceo-cfo-playbook\/\" class=\"o-button o-button--tertiary o-button--xs o-button--icon-right o-button--arrow\" data-elementname=\"sidebar\" data-elementtype=\"Read more\">\n                                    Read more                                    <svg class='o-icon o-icon--10 o-icon--arrow '>\n            <use xlink:href='#icon-10_arrow'><\/use>\n          <\/svg>                                    <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                                <\/a>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"o-sidebar__item\">\n                                                    <div class=\"o-sidebar__item-photo\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"400\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/11\/Beyond-Compliance-Leveraging-the-EU-Data-Act-to-Unlock-Multicloud-Agility.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/11\/Beyond-Compliance-Leveraging-the-EU-Data-Act-to-Unlock-Multicloud-Agility.jpg 1290w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/11\/Beyond-Compliance-Leveraging-the-EU-Data-Act-to-Unlock-Multicloud-Agility-300x93.jpg 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/11\/Beyond-Compliance-Leveraging-the-EU-Data-Act-to-Unlock-Multicloud-Agility-1024x318.jpg 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/11\/Beyond-Compliance-Leveraging-the-EU-Data-Act-to-Unlock-Multicloud-Agility-768x238.jpg 768w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>                            <\/div>\n                                                <div class=\"o-sidebar__item-text\">\n                                                            <div class=\"f-paragraph\">Beyond compliance: leveraging the EU Data Act to unlock multicloud agility<\/div>\n                            \n                                                            <a href=\"https:\/\/www.future-processing.com\/blog\/beyond-compliance-eu-data-act-to-unlock-multicloud-agility\/\" class=\"o-button o-button--tertiary o-button--xs o-button--icon-right o-button--arrow\" data-elementname=\"sidebar\" data-elementtype=\"Read more\">\n                                    Read more                                    <svg class='o-icon o-icon--10 o-icon--arrow '>\n            <use xlink:href='#icon-10_arrow'><\/use>\n          <\/svg>                                    <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                                <\/a>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n            <\/div>\n            \n                            <div class=\"o-sidebar__value\">\n                                            <h3 class=\"o-sidebar__title f-headline-semi-large\">Value we delivered<\/h3>\n                                                                                            <div class=\"o-sidebar__value-item\">\n                                                                    <div class=\"o-sidebar__number\">\n                                        <span class=\"o-sidebar__number-content\">\n                                                                                        <div class=\"f-grid-number\">50<\/div>\n                                                                                    <\/span>\n                                                                                    <span aria-label=\"%\" class=\"o-percentage\">\n                                                <span class=\"o-percentage__slash\"><\/span>\n                                            <\/span>\n                                                                            <\/div>\n                                                                                                    <div class=\"o-sidebar__text f-paragraph\"><p>monthly cost reduction achieved through proactive implementation of AWS Cloud savings plans<\/p><\/div>\n                                                                                                    <div class=\"o-sidebar__link\">\n                                        <a href=\"https:\/\/www.future-processing.com\/case-studies\/techsoup-aws\/\" class=\"o-button o-button--tertiary o-button--s o-button--icon-right o-button--arrow\" data-elementname=\"sidebar\" data-elementtype=\"Read the case study\">\n                                            Read the case study                                            <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                                        <\/a>\n                                    <\/div>\n                                                            <\/div>\n                                                            <\/div>\n                    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5947d4f3 e-con-full e-flex e-con e-parent\" data-id=\"5947d4f3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f17e428 toc-ignore elementor-widget elementor-widget-fp_post_authors\" data-id=\"6f17e428\" data-element_type=\"widget\" data-widget_type=\"fp_post_authors.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div\n    class=\"s-post-authors  o-margin__bottom--standard o-margin__top--standard  m-gradient-light s-post-authors--single\"\n    >\n            <img loading=\"lazy\" decoding=\"async\" width=\"1278\" height=\"871\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/authors_bg.png\" class=\"s-post-authors__background-image\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/authors_bg.png 1278w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/authors_bg-300x204.png 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/authors_bg-1024x698.png 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/authors_bg-768x523.png 768w\" sizes=\"(max-width: 1278px) 100vw, 1278px\" \/>        <div class=\"o-container\">\n                                    <div class=\"row\">\n                        <h2 class=\"f-headline-semi-large f-line s-post-authors__header col-small-24 col-big-15 off-big-9 col-laptop-12 off-laptop-6 col-fullhd-11 off-fullhd-7\">\n                <p><strong>About the author:<\/strong><\/p>            <\/h2>\n                            <\/div>\n                            <div class=\"s-post-authors__list row\">\n                                            <div class=\"s-post-authors__author col-small-24 col-medium-15 off-big-9 col-laptop-12 off-laptop-6 col-fullhd-11 off-fullhd-7\">\n                    <div class=\"o-pill o-pill--circle o-pill--brand\"><\/div>\n                    \n<div class=\"o-person-linkedin o-pill o-pill--image  o-person-linkedin--no-shadow o-person-linkedin--has-link\">\n            <img decoding=\"async\" width=\"240\" height=\"480\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/abrodziak_blog_240_480.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/abrodziak_blog_240_480.jpg 240w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/10\/abrodziak_blog_240_480-150x300.jpg 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>                <a class=\"o-person-linkedin__linkedin\" href=\"https:\/\/www.linkedin.com\/in\/adambrodziak\/\" target=\"_blank\" aria-label=\"LinkedIn\" data-elementclick=\"person-linkedin-url\" rel=\"noopener\">\n            <svg class='o-icon o-icon--16 o-icon--linkedin '>\n            <use xlink:href='#icon-16_linkedin'><\/use>\n          <\/svg>        <\/a>\n    <\/div>\n                    <div class=\"s-post-authors__background\">\n                        <div class=\"s-post-authors__text\">\n                            <h3 class=\"f-line\">\n                                <span class=\"f-headline-semi-large\"><b>Adam Brodziak<\/b><\/span>\n                                                                    <p class=\"s-post-authors__position f-paragraph\">\n                                        DevOps Architect                                    <\/p>\n                                                            <\/h3>\n                                                            <div class=\"s-post-authors__description f-paragraph\">\n                                    <p>Adam is a SRE \/ DevOps engineer exploring Kubernetes, Docker, Cloud and AWS. He is engaged in the full cycle development process for business from various industries as he works with software from the (A)nalysis to (T)ermination. Adam helps customers by applying DevOps culture to development and delivery. He builds hypermedia-driven microservices system run on cloud, improves software performance and dockerise legacy systems to bring them onto cloud infrastructure. When at work, Adam also acts as a coach to other team members helping them reach their potential.<\/p>\n                                <\/div>\n                                                    <\/div>\n                        <div class=\"s-post-authors__buttons\">\n                            <a href=\"https:\/\/www.future-processing.com\/blog\/author\/abrodziak\/\" class=\"o-button o-button--xs o-button--tertiary o-button-arrow o-button--icon-right\">\n                                View more posts by&nbsp;Adam                                <svg class='o-icon o-icon--10 o-icon--arrow '>\n            <use xlink:href='#icon-10_arrow'><\/use>\n          <\/svg>                                <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                            <\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20557b8 toc-ignore elementor-widget elementor-widget-fp_contact_form\" data-id=\"20557b8\" data-element_type=\"widget\" id=\"contact-form\" data-widget_type=\"fp_contact_form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"s-contact-form js-form  o-margin__top--standard o-margin__bottom--standard s-contact-form--white\"  id=\"contact-form\">\n    <div class=\"o-container\">\n        <div class=\"row\">\n            <div class=\"s-contact-form__intro col-small-24 col-big-8 col-qhd-9\">\n                                    <h2 class=\"f-headline-extra-large f-line s-contact-form--hide-when-sent\">\n                        <p><b>Let&#8217;s talk<\/b><\/p>\n                    <\/h2>\n                                                                    <div class=\"s-contact-form__text f-headline-extra-big s-contact-form--hide-when-sent\">\n                        <p>Contact us and transform your business with our comprehensive services.<\/p>                    <\/div>\n                                                                    <div class=\"s-contact-form__email-wrapper js-copy\">\n                        <a class=\"s-contact-form__email js-copied-element f-headline-extra-big\"\n                           href=\"mailto:contact@future-processing.com\"\n                           data-elementclick=\"contact-email-click\"\n                           data-elementname=\"Email - click\">\n                            contact@future-processing.com                        <\/a>\n                        <button\n    class=\"o-button-copy js-copy-element o-button o-button--tertiary o-button--m\"\n    type=\"button\"\n>\n    <span class=\"o-button-copy__copy\">\n        <svg class='o-icon o-icon--16 o-icon--copy '>\n            <use xlink:href='#icon-16_copy'><\/use>\n          <\/svg>        <svg class='o-icon o-icon--24 o-icon--documents '>\n            <use xlink:href='#icon-24_documents'><\/use>\n          <\/svg>    <\/span>\n    <span class=\"o-button-copy__copied\">\n        <svg class='o-icon o-icon--16 o-icon--checkcircle '>\n            <use xlink:href='#icon-16_check-circle'><\/use>\n          <\/svg>        <svg class='o-icon o-icon--24 o-icon--checkcircle '>\n            <use xlink:href='#icon-24_check-circle'><\/use>\n          <\/svg>    <\/span>\n<\/button>                    <\/div>\n                                <div class=\"col-small-24\">\n                    <div class=\"s-contact-form__contact s-contact-form__contact--no-contacts\">\n                                                    <div\n                                class=\"s-contact-form__photo col-tablet-13 col-medium-11 col-big-24 s-contact-form--hide-when-sent\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"523\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/09\/contact_form_photo.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/09\/contact_form_photo.png 720w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2025\/09\/contact_form_photo-300x218.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>                            <\/div>\n                                                                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"s-contact-form__form col-small-24 off-big-1 col-big-15 off-qhd-2 col-qhd-13\">\n                <div class=\"o-contact-form o-contact-form__checkbox-list s-contact-form--hide-when-sent  o-contact-form__button--bottom-right o-contact-form__checkbox-list--horizontal\">\n                    \n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n    document.addEventListener('DOMContentLoaded', function () {\n        hbspt.forms.create({\n            region: \"na1\",\n            portalId: \"421670\",\n            formId: \"00c65ebb-1f2a-4a78-9640-5a838ca4e4ee\",\n            onFormReady: function () {\n                const placeholder = document.querySelector('.js-elementor-form-placeholder');\n                if (placeholder) {\n                    placeholder.style.display = 'none';\n                }\n            }\n        });\n    });\n<\/script>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39886783 elementor-widget elementor-widget-fp_progress-bar\" data-id=\"39886783\" data-element_type=\"widget\" data-widget_type=\"fp_progress-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"o-progress-bar js-progress-bar\"><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Technology can transform the way media organisations work, turning complex workflows into seamless, efficient processes. The real question is however how much you could gain when every step, decision, and output is optimised. Let&#8217;s find out.<\/p>\n","protected":false},"author":166,"featured_media":35384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[998],"tags":[],"coauthors":[1979],"class_list":["post-35188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-business-news"],"acf":{"reading-time":0,"show-toc-sublists":false,"image":"","logo":"","button1":{"button1_type":"none","button":""},"button2":{"button2_type":"none","button":""},"person":{"person_photo":"","person_name":"","person_position":""}},"_links":{"self":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/35188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/comments?post=35188"}],"version-history":[{"count":13,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/35188\/revisions"}],"predecessor-version":[{"id":35202,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/35188\/revisions\/35202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/media\/35384"}],"wp:attachment":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/media?parent=35188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/categories?post=35188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/tags?post=35188"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/coauthors?post=35188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}