{"id":24189,"date":"2023-01-17T08:58:03","date_gmt":"2023-01-17T07:58:03","guid":{"rendered":"https:\/\/stage-fp.webenv.pl\/blog\/?p=24189"},"modified":"2025-10-21T13:51:30","modified_gmt":"2025-10-21T11:51:30","slug":"discovery-phase-powered-by-design-thinking-workshops","status":"publish","type":"post","link":"https:\/\/www.future-processing.com\/blog\/discovery-phase-powered-by-design-thinking-workshops\/","title":{"rendered":"How can the discovery stage be powered by design thinking workshops?"},"content":{"rendered":"\n<p>In this article, we write about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The importance<\/strong> of the discovery phase in the project<\/li>\n\n\n\n<li>The <strong>effective and time-saving<\/strong> design thinking method<\/li>\n\n\n\n<li><strong>5 steps &amp; benefits<\/strong> of design thinking workshops<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s time to set off on a remarkable journey \u2013 a new project is coming, and <strong>it\u2019s time to activate the discovery phase<\/strong> <strong>to gather crucial information.<\/strong> Your team can do it the traditional way &#8211; by sitting at the table, discussing options and exchanging tons of emails for weeks. <\/p>\n\n\n\n<p>Luckily, there is another way. <strong>The design thinking method<\/strong> is a proven, more engaging and efficient way to gather and analyse crucial business information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Discovery phase: the effective way to start<\/h2>\n\n\n\n<p>If you want your project to turn out successful, you need to start properly. The <strong>discovery phase<\/strong> is the beginning part of the process of creating business strategies or new solutions. <\/p>\n\n\n\n<p>It enables a project team to <strong>gather all the essential information to deeply understand<\/strong> <strong>business context<\/strong> and <strong>make better, data-driven decisions. Project managers, developers, business analysts, UX\/ UI designers<\/strong> and <strong>other specialists <\/strong>involved can<strong> <\/strong>come together to work on a specific goal.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.future-processing.com\/services\/consulting\/product-strategy\/?utm_source=internal&amp;utm_medium=banner&amp;utm_campaign=baner17\"><img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"224\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2024\/01\/7_gray.jpg\" alt=\"\" class=\"wp-image-27847\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2024\/01\/7_gray.jpg 780w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2024\/01\/7_gray-300x86.jpg 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2024\/01\/7_gray-768x221.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/figure>\n\n\n\n<p>You can try design thinking workshops if you want to, e.g.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>launch a new product <\/strong>or <strong>service<\/strong> on the market,<\/li>\n\n\n\n<li><strong>increase sales,<\/strong><\/li>\n\n\n\n<li><strong>discover or create a unique value<\/strong> for your product or service,<\/li>\n\n\n\n<li><strong>create a new value<\/strong> for your product or a differentiator on the market,<\/li>\n\n\n\n<li><strong>create a new<\/strong> company development <strong>strategy,<\/strong><\/li>\n\n\n\n<li><strong>increase customer experience,<\/strong><\/li>\n\n\n\n<li><strong>improve <\/strong>team <strong>communication,<\/strong><\/li>\n\n\n\n<li><strong>motivate and engage <\/strong>employees.<\/li>\n<\/ul>\n\n\n\n<p>The discovery phase often contains <strong>a few crucial elements<\/strong> the whole team needs to take into account to gather important information and business insights:<\/p>\n\n\n    <div class=\"b-image js-lightbox\">\n        <figure class=\"b-image__figure\">\n            <a\n                href=\"discovery-phase-1.png\"\n                class=\"js-lightbox__trigger\"\n                aria-haspopup=\"dialog\"\n                data-elementor-open-lightbox=\"no\"\n            >\n                <img decoding=\"async\" width=\"960\" height=\"1141\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/discovery-phase-1.png\" class=\"attachment-full size-full\" alt=\"Elements of Project Discovery Stage\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/discovery-phase-1.png 960w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/discovery-phase-1-252x300.png 252w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/discovery-phase-1-862x1024.png 862w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/discovery-phase-1-768x913.png 768w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/discovery-phase-1-337x400.png 337w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>            <\/a>\n                            <figcaption class=\"b-image__caption f-paragraph\">Discovery Phase<\/figcaption>\n                    <\/figure>\n        <div\n    class=\"js-lightbox__dialog o-lightbox\"\n    role=\"dialog\"\n    aria-modal=\"true\"\n    aria-hidden=\"true\"\n    tabindex=\"-1\"\n>\n    <div class=\"o-lightbox__dialog\">\n        <div class=\"o-lightbox__content js-lightbox__content\" role=\"document\">\n            <button\n                class=\"o-button o-button--xs o-button--dark o-button--icon-right o-button--tertiary o-lightbox__close js-lightbox__close m-gradient-brand\"\n            >\n                Close picture                <svg class='o-icon o-icon--16 o-icon--timescircle '>\n            <use xlink:href='#icon-16_times-circle'><\/use>\n          <\/svg>            <\/button>\n                                            <figure class=\"o-lightbox__image is-active\">\n                    <img decoding=\"async\" width=\"960\" height=\"1141\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/discovery-phase-1.png\" class=\"attachment-full size-full\" alt=\"Elements of Project Discovery Stage\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/discovery-phase-1.png 960w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/discovery-phase-1-252x300.png 252w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/discovery-phase-1-862x1024.png 862w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/discovery-phase-1-768x913.png 768w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/discovery-phase-1-337x400.png 337w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>                                            <figcaption\n                            class=\"o-lightbox__caption f-paragraph\">Discovery Phase<\/figcaption>\n                                    <\/figure>\n                    <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n\n\n\n<p>Sounds like extremely time-consuming work? Reporting every step to stakeholders and making sure everything is clear and set? Exchanging tons of emails and carrying on endless discussions with different specialists in the process? It could be like that if you chose the old-fashioned way. We will investigate the <strong>modern, design thinking approach.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>What is design thinking?<\/h2>\n\n\n\n<p>Firstly, let\u2019s clarify the method we want to dive into. <a href=\"https:\/\/www.gartner.com\/en\/information-technology\/glossary\/design-thinking\" rel=\"noopener\">Gartner Glossary<\/a> has an incredibly complex definition of <strong>the design thinking<\/strong> <strong>process:<\/strong><\/p>\n\n\n    <div class=\"o-icon-box__wrapper\">\n        <div class=\"o-icon-box o-icon-box--big o-icon-box--italics m-cool-gray-light\">\n            <div class=\"o-icon-box__text f-headline-extra-big\">\n                Design thinking is a multidisciplinary process that builds solutions for complex, intractable problems in a technically feasible, commercially sustainable and emotionally meaningful way. \r\nDesign thinkers balance intuitive originality (the hallmarks of great designers) with analytic mastery (the hallmarks of business leaders and engineers) to create business-focused outcomes that generate transformative, innovative and strategic change.            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<p>In short, using design thinking in the discovery phase is simply <strong>analysing the project\u2019s context to successfully discover the right solution<\/strong>. By adopting the method, it is easier to start a new project equipped with a well-defined scope and crucial inside knowledge for the team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Benefits of design thinking workshops<\/h2>\n\n\n\n<p>Teams that use the design thinking method to go through the discovery phase point to <strong>business and time efficiency of the process <\/strong>in the first place. Indeed, <strong>it takes only a few days<\/strong> <strong>to get the answers <\/strong>to the essential business questions.<\/p>\n\n\n\n<p>Here are <strong>the most significant benefits <\/strong>of using design thinking in the discovery phase:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Time compressed<\/h3>\n\n\n\n<p>The time from idea to solution takes, depending on how complex the problem is, from <strong>a few days to several days.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Fully focused and cooperative team<\/h3>\n\n\n\n<p>Workshops include<strong> the \u2018no phones\u2019 rule <\/strong>so that <strong>every single attendee can get 100% involved<\/strong> in the whole project. Everyone brings unique value, which increases satisfaction and a sense of fulfilment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>All knowledge available<\/h3>\n\n\n\n<p>Workshops <strong>gather essential specialists and stakeholders together <\/strong>to avoid countless meetings and ensure <strong>good communication flow.<\/strong> They can effectively exchange knowledge, experience, and competencies at the same time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Engaging tools<\/h3>\n\n\n\n<p>Engagement is created by a deep phase of <strong>empathising with users\/customers<\/strong> by looking at the challenge through their eyes. The tools are simple, but their context triggers the participants&#8217; creativity and need to have fun, which translates into maximum involvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Challenge identification<\/h3>\n\n\n\n<p><strong>Potential challenges, risks and opportunities are identified, <\/strong>which is crucial in resolving complex problems or <a href=\"https:\/\/www.future-processing.com\/blog\/functional-design-101-creating-products-that-people-love-to-use\/\" data-wpil-monitor-id=\"30\">creating new products<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Vision clarified<\/h3>\n\n\n\n<p><strong>Immediate testing<\/strong> of solutions and<strong> evaluation of ideas<\/strong> is an essential part of the process. As a result, participants have a complete set of information and a clear idea to implement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Skills for the future challenges<\/h3>\n\n\n\n<p>Effective problem-solving skills and ways to elaborate ideas will benefit in future challenges. Team members can become more open and empathetic towards people, as the design thinking method teaches <strong>expressing opinions without judging or criticising.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>5 steps of design thinking workshops<\/h2>\n\n\n\n<p>After discovering the crucial benefits, let\u2019s see how design thinking workshops are supposed to run. Attendees of design workshops do it through <strong>5 steps and an implementation phase at the end:<\/strong><\/p>\n\n\n    <div class=\"b-image js-lightbox\">\n        <figure class=\"b-image__figure\">\n            <a\n                href=\"design-thinking-v2.png\"\n                class=\"js-lightbox__trigger\"\n                aria-haspopup=\"dialog\"\n                data-elementor-open-lightbox=\"no\"\n            >\n                <img decoding=\"async\" width=\"960\" height=\"1049\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/design-thinking-v2.png\" class=\"attachment-full size-full\" alt=\"How can the discovery stage be powered by design thinking workshops?\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/design-thinking-v2.png 960w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/design-thinking-v2-275x300.png 275w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/design-thinking-v2-937x1024.png 937w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/design-thinking-v2-768x839.png 768w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/design-thinking-v2-366x400.png 366w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>            <\/a>\n                            <figcaption class=\"b-image__caption f-paragraph\">Steps of design thinking workshops<\/figcaption>\n                    <\/figure>\n        <div\n    class=\"js-lightbox__dialog o-lightbox\"\n    role=\"dialog\"\n    aria-modal=\"true\"\n    aria-hidden=\"true\"\n    tabindex=\"-1\"\n>\n    <div class=\"o-lightbox__dialog\">\n        <div class=\"o-lightbox__content js-lightbox__content\" role=\"document\">\n            <button\n                class=\"o-button o-button--xs o-button--dark o-button--icon-right o-button--tertiary o-lightbox__close js-lightbox__close m-gradient-brand\"\n            >\n                Close picture                <svg class='o-icon o-icon--16 o-icon--timescircle '>\n            <use xlink:href='#icon-16_times-circle'><\/use>\n          <\/svg>            <\/button>\n                                            <figure class=\"o-lightbox__image is-active\">\n                    <img decoding=\"async\" width=\"960\" height=\"1049\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/design-thinking-v2.png\" class=\"attachment-full size-full\" alt=\"How can the discovery stage be powered by design thinking workshops?\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/design-thinking-v2.png 960w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/design-thinking-v2-275x300.png 275w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/design-thinking-v2-937x1024.png 937w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/design-thinking-v2-768x839.png 768w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2023\/01\/design-thinking-v2-366x400.png 366w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>                                            <figcaption\n                            class=\"o-lightbox__caption f-paragraph\">Steps of design thinking workshops<\/figcaption>\n                                    <\/figure>\n                    <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Step 1: Empathise (understand)<\/h3>\n\n\n\n<p><strong>Discovering<\/strong> and <strong>fully understanding<\/strong> client\u2019s actual problems, challenges and needs.<\/p>\n\n\n\n<p><strong><span class=\"has-inline-color has-luminous-vivid-amber-color\">Methods to use:<\/span><\/strong> empathy maps, user stories, role-playing, interviews, diaries, observations, personas, mood boards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Step 2: Define<\/h3>\n\n\n\n<p><strong>Defining the main challenge<\/strong> or problem that needs solution by putting as many details to it as needed.<\/p>\n\n\n\n<p><strong><span class=\"has-inline-color has-luminous-vivid-amber-color\">Methods to use:<\/span><\/strong> writing a detailed problem statement, discussion, jobs-to-be-done, pains and gains, \u201cHow might we\u201d statement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Step 3: Ideate<\/h3>\n\n\n\n<p><strong>Creating <\/strong>and <strong>sharing ideas, <\/strong>discussions and devising possible solutions.<\/p>\n\n\n\n<p><strong><span class=\"has-inline-color has-luminous-vivid-amber-color\">Methods to use:<\/span><\/strong> brainstorming, reverse brainstorming (focusing on problem causes), rapid ideation, discussing best and worst ideas, SCAMPER, creative pyramid, and analogies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Step 4: Prototype<\/h3>\n\n\n\n<p>Building <strong>sketches of<\/strong> <strong>prototypes <\/strong>\u2013 a physical representation of ideas and solutions. If it involves customer journey, it could be even examples of screens or interfaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Step 5: Testing ideas<\/h3>\n\n\n\n<p><strong>Going through ideas and solutions, <\/strong>discussing them and eliminating mistakes. It\u2019s also time to <strong>summarise <\/strong>the workshop findings and most valuable insights.<\/p>\n\n\n\n<p><br>After these <strong>5 crucial steps,<\/strong> the team can debrief and clarify next steps, which includes, e.g., <strong>an implementation plan<\/strong>, feedback on the workshop process itself, brief retrospective, creating wireframes, building more detailed prototypes or carrying on testing on real users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Use a successful &amp; proven method<\/h2>\n\n\n\n<p>At Future Processing, <strong>we have been using design workshops broadly for many different projects,<\/strong> and it turned out to be <strong>a great way to gather essential business insights.<\/strong> As our experience shows, the form and methods used during design thinking workshops bring significant profits for all specialists involved, the whole organisation, its future plans and profits.<\/p>\n\n\n\n<p>The discovery phase is a perfect moment to hit each individual case right at its core to really hear what our customers are concerned about and then find a solution to their problems in an unusual way. <strong>The result is solutions that are true differentiators in the market.<\/strong><\/p>\n\n\n\n<p><strong>Our customers\u2019 feedback<\/strong> and final effects prove the effectiveness of the method:<\/p>\n\n\n<div class=\"b-quotation\">\n    <div class=\"o-quote o-quote--left\">\n        <svg class=\"o-quote__icon\">\n            <use xlink:href=\"#quotation-mark\"><\/use>\n        <\/svg>\n        <div\n            class=\"o-quote__text o-quote__text--italic f-paragraph\"\n        >\n            <div>\n                Future Processing has experience of lots of different clients with different technical issues and solutions, so it is very helpful for us to tap into their expertise and get ideas that we sometimes hadn\u2019t even thought of. As well as helping with the architecting and design of the new applications, they have also given us advice on other projects.            <\/div>\n        <\/div>\n        <div class=\"o-quote__author\">\n                                        <div class=\"o-quote__author-info\">\n                    <div class=\"o-quote__author-name\">\n                        <div>\n                            Mike Poole                        <\/div>\n                    <\/div>\n                    <div\n                        class=\"o-quote__author-position\"\n                    >\n                        <div>\n                            IT Business Systems Manager, Steamship Mutual                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"b-quotation\">\n    <div class=\"o-quote o-quote--left\">\n        <svg class=\"o-quote__icon\">\n            <use xlink:href=\"#quotation-mark\"><\/use>\n        <\/svg>\n        <div\n            class=\"o-quote__text o-quote__text--italic f-paragraph\"\n        >\n            <div>\n                We were looking for rapid product innovation. We engaged in initial discussions which led to Future Processing formulating their recommendations. There was a series of meetings and short workshops at the beginning. We liked their ideas, and so the project kicked off with a few months\u2019 long transition from our previous software supplier.            <\/div>\n        <\/div>\n        <div class=\"o-quote__author\">\n                                        <div class=\"o-quote__author-info\">\n                    <div class=\"o-quote__author-name\">\n                        <div>\n                            Head of Digital Operations                        <\/div>\n                    <\/div>\n                    <div\n                        class=\"o-quote__author-position\"\n                    >\n                        <div>\n                            A Temporary Staffing Company                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"b-quotation\">\n    <div class=\"o-quote o-quote--left\">\n        <svg class=\"o-quote__icon\">\n            <use xlink:href=\"#quotation-mark\"><\/use>\n        <\/svg>\n        <div\n            class=\"o-quote__text o-quote__text--italic f-paragraph\"\n        >\n            <div>\n                What we like most is the quality of development and well-tested product. Apart from that we always get good advice on implementation and design of the product. Future Processing provided us with an expert level of skills across the project and was proactive in working out the details and suggesting innovative solutions and enhancements.            <\/div>\n        <\/div>\n        <div class=\"o-quote__author\">\n                                        <div class=\"o-quote__author-info\">\n                    <div class=\"o-quote__author-name\">\n                        <div>\n                            Erik Futtrup                        <\/div>\n                    <\/div>\n                    <div\n                        class=\"o-quote__author-position\"\n                    >\n                        <div>\n                            Director of Development, Trapeze Group Europe                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><br><\/p>\n\n\n<div class=\"b-cta-banner m-gradient-light\">\n            <a href=\"https:\/\/www.future-processing.com\/services\/digital-product-services\/digital-product-discovery\/\" class=\"b-cta-banner__image-container\" data-elementclick=\"article-banner\" data-elementname=\"Explore our potential and reach your goals\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/12\/Digital_Product_Discovery_Future_Processing.png\" class=\"attachment-full size-full\" alt=\"Digital_Product_Services_Digital_Product_Discovery_Future_Processing\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/12\/Digital_Product_Discovery_Future_Processing.png 450w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/12\/Digital_Product_Discovery_Future_Processing-300x300.png 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/12\/Digital_Product_Discovery_Future_Processing-150x150.png 150w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/12\/Digital_Product_Discovery_Future_Processing-400x400.png 400w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/12\/Digital_Product_Discovery_Future_Processing-24x24.png 24w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/12\/Digital_Product_Discovery_Future_Processing-48x48.png 48w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/12\/Digital_Product_Discovery_Future_Processing-96x96.png 96w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>        <\/a>\n    \n        <a href=\"https:\/\/www.future-processing.com\/services\/digital-product-services\/digital-product-discovery\/\" class=\"b-cta-banner__url b-cta-banner__text-container\" data-elementclick=\"article-banner\" data-elementname=\"Explore our potential and reach your goals\">\n                    <div class=\"b-cta-banner__text\">\n                                                    <h3 class=\"f-headline-extra-big b-cta-banner__header\">\n                        Explore our potential and reach your goals                    <\/h3>\n                \n                                    <div class=\"f-paragraph\">\n                        <p>Are you interested in using design thinking workshops in your project?<\/p>\n                    <\/div>\n                \n                                    <div class=\"o-button o-button--primary o-button--s o-button--icon-right o-button--arrow\">\n                        <span>Let&#039;s work together<\/span>\n                        <svg class='o-icon o-icon--16 o-icon--arrow '>\n            <use xlink:href='#icon-16_arrow'><\/use>\n          <\/svg>                    <\/div>\n                            <\/div>\n                <\/a>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered if there is a way to make the discovery phase engaging for all participants and stakeholders? Thanks to design thinking workshops, you can bring out innovative ideas and increase competitive advantage of your business by discovering unique values for your customers.<\/p>\n","protected":false},"author":251,"featured_media":24190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1982],"tags":[],"coauthors":[2147],"class_list":["post-24189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-design"],"acf":{"reading-time":"","show-toc-sublists":false,"image":"","logo":"","button1":{"button1_type":"none","button":""},"button2":{"button2_type":"none","button":""},"person":{"person_photo":"","person_name":"","person_position":""}},"_links":{"self":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/24189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/users\/251"}],"replies":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/comments?post=24189"}],"version-history":[{"count":1,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/24189\/revisions"}],"predecessor-version":[{"id":33963,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/24189\/revisions\/33963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/media\/24190"}],"wp:attachment":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/media?parent=24189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/categories?post=24189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/tags?post=24189"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/coauthors?post=24189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}