{"id":22272,"date":"2022-08-16T11:19:48","date_gmt":"2022-08-16T09:19:48","guid":{"rendered":"https:\/\/stage-fp.webenv.pl\/blog\/?p=22272"},"modified":"2025-11-05T10:16:13","modified_gmt":"2025-11-05T09:16:13","slug":"mockup-vs-prototype-vs-mvp-whats-the-difference","status":"publish","type":"post","link":"https:\/\/www.future-processing.com\/blog\/mockup-vs-prototype-vs-mvp-whats-the-difference\/","title":{"rendered":"Mockup vs Prototype vs MVP \u2014 what\u2019s the difference?"},"content":{"rendered":"\n<p>Today, we\u2019ll focus on the design phase, namely on: mockups, prototypes, and MVPs. These terms seem to be confusing for many, especially for those who are creating a product for the first time. However, they differ greatly in definition.<\/p>\n\n\n    <div class=\"b-image js-lightbox\">\n        <figure class=\"b-image__figure\">\n            <a\n                href=\"schemat.png\"\n                class=\"js-lightbox__trigger\"\n                aria-haspopup=\"dialog\"\n                data-elementor-open-lightbox=\"no\"\n            >\n                <img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"783\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/schemat.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/schemat.png 1200w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/schemat-300x196.png 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/schemat-1024x668.png 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/schemat-768x501.png 768w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/schemat-613x400.png 613w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>            <\/a>\n                            <figcaption class=\"b-image__caption f-paragraph\">Wireframe vs MVP vs Prototype vs Mockups<\/figcaption>\n                    <\/figure>\n        <div\n    class=\"js-lightbox__dialog o-lightbox\"\n    role=\"dialog\"\n    aria-modal=\"true\"\n    aria-hidden=\"true\"\n    tabindex=\"-1\"\n>\n    <div class=\"o-lightbox__dialog\">\n        <div class=\"o-lightbox__content js-lightbox__content\" role=\"document\">\n            <button\n                class=\"o-button o-button--xs o-button--dark o-button--icon-right o-button--tertiary o-lightbox__close js-lightbox__close m-gradient-brand\"\n            >\n                Close picture                <svg class='o-icon o-icon--16 o-icon--timescircle '>\n            <use xlink:href='#icon-16_times-circle'><\/use>\n          <\/svg>            <\/button>\n                                            <figure class=\"o-lightbox__image is-active\">\n                    <img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"783\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/schemat.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/schemat.png 1200w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/schemat-300x196.png 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/schemat-1024x668.png 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/schemat-768x501.png 768w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/schemat-613x400.png 613w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>                                            <figcaption\n                            class=\"o-lightbox__caption f-paragraph\">Wireframe vs MVP vs Prototype vs Mockups<\/figcaption>\n                                    <\/figure>\n                    <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n\n\n\n<p>But before we start to go over any of these phases, you should first familiarise yourself with yet another concept \u2014 the <strong>wireframe<\/strong>. This is the most schematic outline of a <a href=\"https:\/\/www.future-processing.com\/blog\/api-first-design-why-its-important\/\" title=\"API-First Design: why it\u2019s important for the future of your company?\">product interface<\/a>, without any styling. <\/p>\n\n\n    <div class=\"o-icon-box__wrapper\">\n        <div class=\"o-icon-box o-icon-box--big o-icon-box--italics m-cool-gray-light\">\n            <div class=\"o-icon-box__text f-headline-extra-big\">\n                The purpose of a wireframe is to show the layout and functionality of a product, as well as screen flows and user interactions, by using simple blocks as screen components.            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<p>Once a wireframe has been prepared, both the designers and developers can use it as a point of orientation for more advanced steps to come.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Mockup<\/h2>\n\n\n    <div class=\"o-icon-box__wrapper\">\n        <div class=\"o-icon-box o-icon-box--big o-icon-box--italics m-cool-gray-light\">\n            <div class=\"o-icon-box__text f-headline-extra-big\">\n                This is the first step toward a visual rendering of the final product \u2014 albeit one that is not yet functional, meaning that it is just a graphic representation of a web page or application.            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<p>Simply put, this is a <strong>lively version of the wireframe<\/strong> \u2014 with an additional layer of colour schemes, icons, spacing, navigational visuals, typography, and some placeholder content. It allows the graphic designer to see how all of the components work together. <\/p>\n\n\n\n<p>At this stage, everything can be easily modified, without having to turn the entire <a title=\"Software testing project management \u2013 2022 guide\" href=\"https:\/\/www.future-processing.com\/blog\/software-testing-project-management-2021\/\">project<\/a> upside down over any particular piece of software. It\u2019s the best time to <strong>test and experiment on your design<\/strong>. <\/p>\n\n\n\n<p>More importantly, mockups don\u2019t include any functional elements. They are more like <strong>screenshots <\/strong>\u2014 ready to be handed over to the developers.<\/p>\n\n\n    <div class=\"b-image js-lightbox\">\n        <figure class=\"b-image__figure\">\n            <a\n                href=\"mock_ups.png\"\n                class=\"js-lightbox__trigger\"\n                aria-haspopup=\"dialog\"\n                data-elementor-open-lightbox=\"no\"\n            >\n                <img decoding=\"async\" width=\"1201\" height=\"773\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mock_ups.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mock_ups.png 1201w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mock_ups-300x193.png 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mock_ups-1024x659.png 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mock_ups-768x494.png 768w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mock_ups-621x400.png 621w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/>            <\/a>\n                    <\/figure>\n        <div\n    class=\"js-lightbox__dialog o-lightbox\"\n    role=\"dialog\"\n    aria-modal=\"true\"\n    aria-hidden=\"true\"\n    tabindex=\"-1\"\n>\n    <div class=\"o-lightbox__dialog\">\n        <div class=\"o-lightbox__content js-lightbox__content\" role=\"document\">\n            <button\n                class=\"o-button o-button--xs o-button--dark o-button--icon-right o-button--tertiary o-lightbox__close js-lightbox__close m-gradient-brand\"\n            >\n                Close picture                <svg class='o-icon o-icon--16 o-icon--timescircle '>\n            <use xlink:href='#icon-16_times-circle'><\/use>\n          <\/svg>            <\/button>\n                                            <figure class=\"o-lightbox__image is-active\">\n                    <img decoding=\"async\" width=\"1201\" height=\"773\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mock_ups.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mock_ups.png 1201w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mock_ups-300x193.png 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mock_ups-1024x659.png 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mock_ups-768x494.png 768w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mock_ups-621x400.png 621w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/>                                    <\/figure>\n                    <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Top benefits<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Realistic outline<\/strong> &#8211; Mockups give us a general idea of what the project will look like, revealing both its strong points and potential issues (e.g., accessibility). The latter can be spotted and fixed in no time, without having to edit any code.<br><br><\/li>\n\n\n\n<li><strong>Power of persuasion<\/strong> &#8211; Presenting mockups to investors can definitely be more persuasive than just talking about your ideas. Mockups show them what the product will look like and how it can be used. Plus, it\u2019s an opportunity to gain valuable initial feedback.<br><br><\/li>\n\n\n\n<li><strong>Landmark for developers<\/strong> &#8211; These mockups tell the developers exactly what they should be working on. This allows them to focus on bringing the project to life by adding a layer of code.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.future-processing.com\/services\/consulting\/product-strategy\/?utm_source=internal&amp;utm_medium=banner&amp;utm_campaign=baner17\"><img decoding=\"async\" width=\"780\" height=\"224\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2024\/01\/7_gray.jpg\" alt=\"\" class=\"wp-image-27847\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2024\/01\/7_gray.jpg 780w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2024\/01\/7_gray-300x86.jpg 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2024\/01\/7_gray-768x221.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Prototype<\/h2>\n\n\n    <div class=\"o-icon-box__wrapper\">\n        <div class=\"o-icon-box o-icon-box--big o-icon-box--italics m-cool-gray-light\">\n            <div class=\"o-icon-box__text f-headline-extra-big\">\n                The prototype is the most critical concept in the design process \u2014 because it\u2019s more than just a sketch of an interface.             <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<p>It\u2019s based on wireframes and mockups, and focused on functionality. The prototype represents a <strong>sample version of the product <\/strong>\u2014 one that is truly interactive. That\u2019s why it requires usability testing in order to get any user feedback. The <a href=\"https:\/\/www.future-processing.com\/blog\/first-things-first-the-prototype\/\" title=\"First things first: the prototype\">prototype<\/a> can also be used to attract new investors and show stakeholders how the project is progressing.<\/p>\n\n\n    <div class=\"b-image js-lightbox\">\n        <figure class=\"b-image__figure\">\n            <a\n                href=\"from_wireframe_to_prototype.png\"\n                class=\"js-lightbox__trigger\"\n                aria-haspopup=\"dialog\"\n                data-elementor-open-lightbox=\"no\"\n            >\n                <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"784\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/from_wireframe_to_prototype.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/from_wireframe_to_prototype.png 1200w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/from_wireframe_to_prototype-300x196.png 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/from_wireframe_to_prototype-1024x669.png 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/from_wireframe_to_prototype-768x502.png 768w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/from_wireframe_to_prototype-612x400.png 612w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>            <\/a>\n                    <\/figure>\n        <div\n    class=\"js-lightbox__dialog o-lightbox\"\n    role=\"dialog\"\n    aria-modal=\"true\"\n    aria-hidden=\"true\"\n    tabindex=\"-1\"\n>\n    <div class=\"o-lightbox__dialog\">\n        <div class=\"o-lightbox__content js-lightbox__content\" role=\"document\">\n            <button\n                class=\"o-button o-button--xs o-button--dark o-button--icon-right o-button--tertiary o-lightbox__close js-lightbox__close m-gradient-brand\"\n            >\n                Close picture                <svg class='o-icon o-icon--16 o-icon--timescircle '>\n            <use xlink:href='#icon-16_times-circle'><\/use>\n          <\/svg>            <\/button>\n                                            <figure class=\"o-lightbox__image is-active\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"784\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/from_wireframe_to_prototype.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/from_wireframe_to_prototype.png 1200w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/from_wireframe_to_prototype-300x196.png 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/from_wireframe_to_prototype-1024x669.png 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/from_wireframe_to_prototype-768x502.png 768w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/from_wireframe_to_prototype-612x400.png 612w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>                                    <\/figure>\n                    <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Top benefits<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Starting point for estimates<\/strong> &#8211; It is only when you have a working prototype that you can estimate how much time and money you will need to release an MVP (see below), followed by more advanced versions of the product.<br><br><\/li>\n\n\n\n<li><strong>Tool for experimentation<\/strong> &#8211; Prototyping gives you the opportunity to test and experiment on your wildest ideas without having to bear too many costs. You can quickly create something clickable, collect feedback, and then make any necessary adjustments.<br><br><\/li>\n\n\n\n<li><strong>Faster time-to-market<\/strong> &#8211; Once your ideas have been verified and validated, and the prototype has been modified in accordance with user feedback \u2014 further <a title=\"Roadmap for Product Development \u2014 what do you need to know?\" href=\"https:\/\/www.future-processing.com\/blog\/roadmap-for-product-development\/\">product development<\/a> usually goes much faster and way more smoothly than it would have without this phase. Your development team won\u2019t have to do any backtracking to make disruptive project changes since any potential issues would have already been detected and fixed earlier. They can move forward, knowing exactly the direction in which they should proceed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><br>MVP<\/h2>\n\n\n    <div class=\"o-icon-box__wrapper\">\n        <div class=\"o-icon-box o-icon-box--big o-icon-box--italics m-cool-gray-light\">\n            <div class=\"o-icon-box__text f-headline-extra-big\">\n                The Minimum Viable Product (or MVP) is the most basic yet launchable version of the final product.            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<p>It includes just the <strong>core functionalities<\/strong> but still delivers <strong>value to early adopters <\/strong>whose role it is to test the product and provide feedback, allowing the product to quickly achieve a good product-market fit. <\/p>\n\n\n\n<p>The <a title=\"Roadmap for Product Development \u2014 what do you need to know?\" href=\"https:\/\/www.future-processing.com\/blog\/roadmap-for-product-development\/\">MVP should provide users with enough value<\/a> to either <strong>use it<\/strong> or <strong>buy it<\/strong>. It should also offer a glimpse into future benefits, so that early adopters will continue to stick with the product and also recommend it to others, organically. <\/p>\n\n\n\n<p>Although the MVP only provides users with one or two key features, one thing is certain \u2014 these <strong>features should be absolutely refined in every detail<\/strong>! <\/p>\n\n\n\n<p>And last but not least \u2014 every MVP should be equipped with a mechanism for collecting <strong>feedback<\/strong>, which is essential in terms of further development.<\/p>\n\n\n    <div class=\"b-image js-lightbox\">\n        <figure class=\"b-image__figure\">\n            <a\n                href=\"mvp_vs_prototype-1.png\"\n                class=\"js-lightbox__trigger\"\n                aria-haspopup=\"dialog\"\n                data-elementor-open-lightbox=\"no\"\n            >\n                <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"523\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mvp_vs_prototype-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mvp_vs_prototype-1.png 1200w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mvp_vs_prototype-1-300x131.png 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mvp_vs_prototype-1-1024x446.png 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mvp_vs_prototype-1-768x335.png 768w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mvp_vs_prototype-1-918x400.png 918w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>            <\/a>\n                            <figcaption class=\"b-image__caption f-paragraph\">MVP vs Prototype<\/figcaption>\n                    <\/figure>\n        <div\n    class=\"js-lightbox__dialog o-lightbox\"\n    role=\"dialog\"\n    aria-modal=\"true\"\n    aria-hidden=\"true\"\n    tabindex=\"-1\"\n>\n    <div class=\"o-lightbox__dialog\">\n        <div class=\"o-lightbox__content js-lightbox__content\" role=\"document\">\n            <button\n                class=\"o-button o-button--xs o-button--dark o-button--icon-right o-button--tertiary o-lightbox__close js-lightbox__close m-gradient-brand\"\n            >\n                Close picture                <svg class='o-icon o-icon--16 o-icon--timescircle '>\n            <use xlink:href='#icon-16_times-circle'><\/use>\n          <\/svg>            <\/button>\n                                            <figure class=\"o-lightbox__image is-active\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"523\" src=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mvp_vs_prototype-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mvp_vs_prototype-1.png 1200w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mvp_vs_prototype-1-300x131.png 300w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mvp_vs_prototype-1-1024x446.png 1024w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mvp_vs_prototype-1-768x335.png 768w, https:\/\/www.future-processing.com\/blog\/wp-content\/uploads\/2022\/08\/mvp_vs_prototype-1-918x400.png 918w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>                                            <figcaption\n                            class=\"o-lightbox__caption f-paragraph\">MVP vs Prototype<\/figcaption>\n                                    <\/figure>\n                    <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Top benefits<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost-efficiency<\/strong> &#8211; Building the MVP is way less expensive than developing a fully-fledged product right away. After all, it\u2019s not called \u201cminimum\u201d for no reason. Plus, taking such a cost-effective approach prevents the product from becoming too complicated for users to digest. Adding more features, iteration by iteration, is a well-known risk-mitigation strategy.<br><br><\/li>\n\n\n\n<li><strong>Multi-factor testing and verification<\/strong> &#8211; By launching an MVP, you can verify your business concept and market demand, as well as test your UX solutions. It gives you the opportunity to react quickly when something doesn\u2019t seem to be working as well as it should.<br><br><\/li>\n\n\n\n<li><strong>Better understanding of a target audience<\/strong> &#8211; Getting to know the needs of your customers is an endless process, and the MVP can help you understand what they expect from your product. Also, it\u2019s a great way to build a relationship with them early on. <br>You can make your first users feel special by granting them early access to new features <strong>every time you want to release an update<\/strong>, so that they feel important and needed.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Conclusion<\/h2>\n\n\n\n<p>Wireframes, mockups, prototypes, and MVPs \u2014 it all seems like a lot of work but\u2026 this is actually t<strong>he most efficient way to design and develop a product<\/strong>. <\/p>\n\n\n\n<p><strong>Well-established processes make the project run smoothly and prevent everyone involved from making costly mistakes.<\/strong> <\/p>\n\n\n\n<p>Plus, taking small steps instead of one giant leap results in better focus, less confusion and misunderstandings, and greater job satisfaction for the entire team.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"b-hubspot-form o-contact-form__wrapper\">\n            <h3 class=\"o-contact-form__header f-headline-semi-large f-line\">If you\u2019d like to experience what all of this looks like in practice, don\u2019t hesitate to get in touch with us.<\/h3>\n        <div class=\"o-contact-form o-contact-form__form-object o-contact-form__checkbox-list  o-contact-form__button--bottom-right o-contact-form__checkbox-list--horizontal\">\n        <div class=\"js-elementor-form-placeholder\">\n            <svg class='o-icon o-icon--48 o-icon--appwindow2 '>\n            <use xlink:href='#icon-48_app-window-2'><\/use>\n          <\/svg>        <\/div>\n        \n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n    document.addEventListener('DOMContentLoaded', function () {\n        hbspt.forms.create({\n            region: \"na1\",\n            portalId: \"421670\",\n            formId: \"18bfef43-4b5e-4d65-a57a-1f569c46f9a7\",\n            onFormReady: function () {\n                const placeholder = document.querySelector('.js-elementor-form-placeholder');\n                if (placeholder) {\n                    placeholder.style.display = 'none';\n                }\n            }\n        });\n    });\n<\/script>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Product development \u2014 from vague idea to final product \u2014 is a process which involves many phases that can (and should!) be broken down into a number of smaller steps. <\/p>\n","protected":false},"author":251,"featured_media":22278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1982],"tags":[2072],"coauthors":[2147],"class_list":["post-22272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-design","tag-product-launch-management"],"acf":{"reading-time":"","show-toc-sublists":false,"image":"","logo":"","button1":{"button1_type":"none","button":""},"button2":{"button2_type":"none","button":""},"person":{"person_photo":"","person_name":"","person_position":""}},"_links":{"self":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/22272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/users\/251"}],"replies":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/comments?post=22272"}],"version-history":[{"count":1,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/22272\/revisions"}],"predecessor-version":[{"id":34731,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/22272\/revisions\/34731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/media\/22278"}],"wp:attachment":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/media?parent=22272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/categories?post=22272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/tags?post=22272"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/coauthors?post=22272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}